Born in 1986 in Switzerland's Wild East I grew up with an insatiable sense of curiosity and a lot of questions. Later on, as a graduated psychologist, I began a journey that eventually led me to a first encounter with BrainStore in 2007. After three years of full-time work in the idea production on more than 60 different topics I continued my liaison with the idea factory on a freelance basis located at the lake of Thun. Since then I have been working there as idea accomplice (Ideenkomplizin) in various roles and projects. Furthermore, I research and teach at the FHNW in the field of applied psychology and innovation and, as a UX Researcher, I bring this knowledge to digital product development at Apps with love and to the classroom of the Schule für Gestaltung in Bern. And now, let's play the idea game together!