The SBB is the leading Swiss Railway company.

How can we become more attractive for the young generation?

In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.

Coca-Cola ist weltweit führender Getränkehersteller

Mit welchen verblüffenden Marketingaktivitäten nutzen wir den Drive der EURO 2016?

Am 3. Dezember 2015 fand in Paris ein Workshop zum Thema Real-Time-Shopper-Marketing im Zusammenhang mit der EURO 2016 statt. Dabei: rund 40 Personen aus Frankreich, Grossbritannien, Spanien, Deutschland und der Schweiz.

Biel/Bienne ist eine zweisprachige Stadt in der Schweiz

Wie wird die Stadt Biel attraktiver?

One of BrainStore's youngest customers

How can I become an actor?

In January 2007, Nemo, 7 years old, wanted to ideas on how to become an actor. Nemo invited friends to join the brainStorming. We used the BrainStore Idea Machine and came up with a set of amazing ideas.

BrainStore at the UN.

How to promote African Science in the Western world

In March 2008 BrainStore hosted a workshop in Addis Ababa in Ethiopia in the UN building. The topic "How to promote African Science in the Western world"

Leading manufacturer of food.

Kraft Europe Future Expedition

In January 2010 about 80 managers from Kraft Europe came to Biel/Bienne for a three day BrainStore Future Expedition. The goal: find out where Kraft Europe would stand in 2020 and which roadmap would be necessary to reach the defined goals. The expedition took more than 120 participants on a journey of exploration. What does the future mean for us, for our divisions and our products? What can we learn from the past, and how can we prepare for the future? What do current customers tell us, and what are the blind spots that we all have and need to address? The journey was accompanied by experts from all fields important to Kraft, for instance from agriculture, packaging, technology and from future research. There were around 10 stations that the participants were able to visit with a group guide. They were aimed at bringing the participants out of their comfort zone and to let them reflect in-depth about the changes necessary for the company. The stations, among others, provided the following experiences: - Tunnel ten years into the past and ten years into the future: What can happen in a decade? - A cross-generational group from London, who had traveled from London, ages 10 to 90, answering questions about the Kraft products and what consumers would like to change about them - A packaging expert, explaining the true problems and sustainability issues of today's packaging - Meet our producers: A farm with the animals that provide a large number of the raw materials needed by Kraft - Future apartment: Meet the future clients in their habitat. How will we consume? - A snack station designed by students - how are products created and sold in the future? - An uncomfortable truth: Water scarcity and other raw material issues relevant to Kraft - Futurologist as «Talking Heads»: 10 futurologists speaking from screens. Listen in closely or let yourself be overwhelmed by the noise of many who predict the future. The Kraft participants were impressed with the consumer insights they were able to gain in this expedition, the speed at which the results were generated, the ability of BrainStore to process and summarise all knowledge streams generated in the journey as well as the heightened awareness of all the topics that will be important for the next decade. The results of this amazing experience were evaluated in workshops (one per division). A movie of the workshop series was made available to the Kraft Community. http://bitly.com/kraftmovie

Rivella ist eines der beliebtesten Getränke der Schweiz

Wie sieht die nächste Rivella-Sommerpromotion aus?

Am 8. November 2014 hat BrainStore für Rivella einen Innovationsworkshop zum Thema Sommerpromotionen durchgeführt. Jugendliche aus unterschiedlichen Landesteilen nahmen teil und entwickelten mit der Werbeagentur bestehende Ideen weiter und kreierten neue, verblüffende Ideen.

Swiss Post New Business

Ein Claim für den neuen Slogan des eHealth-Angebots der Post

Die Post bietet nicht nur Postdienstleistungen an, sondern entwickelt laufend Innovationen, die das Kerngeschäft der Post (Sichere Übermittlung von Dokumenten) neu definieren. Post eHealth vernetzt alle Gesundheitspartner der Schweiz (Apotheken, Praxen, Spitäler, Labors etc.) und sorgt für einen sicheren Austausch von Patientendaten. Zum Wohl der Patienten. Für diesen Service entwickelte BrainStore den Claim "Gesundheit sicher vernetzt", der im September 2016 lanciert wurde.

One of the larges NGOs preserving wildlife and nature

New ideas for young target audiences: WWF

For the World Wide Fund For Nature (WWF) BrainStore has worked with children and young adults this year. With children, we developed ideas for the rework of the Swiss Children’s Pandaclub Website. The children were very enthusiastic and interested in bringing their ideas to the table and we had lively discussions about the integration of social media into the website. For young adults, we conducted an idea test for three ideas on how young people can participate in energy saving activities. We identified teens in all Swiss regions of all languages and asked them which project they preferred. The WWF is currently implementing the ideas.