Little Tree - the no 1 for air refreshers in cars.
Fresh Ideas for Little Tree (Wunderbaum)
21 March 2013
Little Tree - the no 1 for air refreshers in cars.
Fresh Ideas for Little Tree (Wunderbaum)
In March 2012 a team of brainstormers gathered at an old farm to seek for surprising marketing ideas for Wunderbaum (Little Tree) air fresheners. The workshop was high octane and lots of fun. With amazing results.
New Ideas for the Naville Retail Group
19 April 2011
New Ideas for the Naville Retail Group
In April 2011 a team of the Naville Retail Group in Geneva, lateral thinkers and external experts came to Biel/Bienne to reflect on the future of their retail business. During the two day workshop over 2,000 raw ideas were created in the Idea Factory. The leading ideas were identified and later place on the organization's road map.
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
14 March 1997
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.
