On 3 December 2015 a team of about 40 participants and members of the organising team met in Paris to find surprising real-time shopper marketing ideas which Coca-Cola can use to interact with customers during the EURO 2016 football championship. The multinational team included participants from France, Germany, the UK, Spain and Switzerland.

The coating manufacture wanted to know how to improve innovation culture within the European business unit... BrainStore organized a interactive 1/2 day session with the goal to create the "Innovation Culture Roadmap". Great insights!

In February 2014 BrainStore organized a high octane multi part workshop sequence in Brooklyn to answer the question: "How can patients increase adherence to medicine?"

About 60 participants contributed to the amazing experience - from Koneksa, from Merck. We also integrated patients, lateral thinkers, external experts to the community.

In September 2010 a team from Huntsman came to Switzerland to brainstorm on the question of the impact of global trends on Huntsman's business.

In January 2010 about 80 managers from Kraft Europe came to Biel/Bienne for a three day BrainStore Future Expedition.

The goal: find out where Kraft Europe would stand in 2020 and which roadmap would be necessary to reach the defined goals.

The expedition took more than 120 participants on a journey of exploration. What does the future mean for us, for our divisions and our products? What can we learn from the past, and how can we prepare for the future? What do current customers tell us, and what are the blind spots that we all have and need to address?

The journey was accompanied by experts from all fields important to Kraft, for instance from agriculture, packaging, technology and from future research.

There were around 10 stations that the participants were able to visit with a group guide. They were aimed at bringing the participants out of their comfort zone and to let them reflect in-depth about the changes necessary for the company.

The stations, among others, provided the following experiences:
- Tunnel ten years into the past and ten years into the future: What can happen in a decade?
- A cross-generational group from London, who had traveled from London, ages 10 to 90, answering questions about the Kraft products and what consumers would like to change about them
- A packaging expert, explaining the true problems and sustainability issues of today's packaging
- Meet our producers: A farm with the animals that provide a large number of the raw materials needed by Kraft
- Future apartment: Meet the future clients in their habitat. How will we consume?
- A snack station designed by students - how are products created and sold in the future?
- An uncomfortable truth: Water scarcity and other raw material issues relevant to Kraft
- Futurologist as «Talking Heads»: 10 futurologists speaking from screens. Listen in closely or let yourself be overwhelmed by the noise of many who predict the future.

The Kraft participants were impressed with the consumer insights they were able to gain in this expedition, the speed at which the results were generated, the ability of BrainStore to process and summarise all knowledge streams generated in the journey as well as the heightened awareness of all the topics that will be important for the next decade.

The results of this amazing experience were evaluated in workshops (one per division).

A movie of the workshop series was made available to the Kraft Community. http://bitly.com/kraftmovie

The BMW Z4 is a rear-wheel drive roadster sports car tailored for the young successful person who loves speed and freedom.

In 2007, BrainStore was called to create ideas that would be implementable at high speed and would help increase the sales of the Z4 brand.

The ideas were created using the Ideamachine, with participants from the cars target audience, below-the-line marketing experts, experts from BMW and teens.

All ideas created were below-the line campaign ideas, for instance the free ride offered to customers of tailor-shops, or the cinema campaign that used the Dolby Surround System to advertise the incredible engine sound of the roadster. The sound was recorded directly from within the engine and presented to cinema audiences all over Europe.

In March 2007 a team of about 60 people came to Biel/Bienne Switzerland to reflect on how to synthesise formic acid in the future. We used the BrainStore Idea Machine to brainstorm on chemical engineering processes. BASF went home with a set of great ideas and has since then implemented the ideas and built new production facilities.

In order to tackle this complex problem, we introduced our process to a team of talented chemical engineers and explained the BrainStore Idea Machine to them. They worked alongside our staff to make sure that the chemistry knowledge was used properly within our process.

BrainStore then invited a very diverse group of people related and unrelated to BASF: Chemistry students, chemistry professors from various nations and external experts.

Thanks to the Ideamachine we were able to create more than a 1,000 raw ideas. Impressive! Our proven illumination phase allowed the experts to extract over 100 chemical synthesis ideas, and finally selected 10 that went into tests. Three of these were chosen for prototyping, and BASF has since implemented one of those three, creating a brand new production facility for formic acid.

This project allowed BASF to re-invent a production process that was 50 years old and to make it much more efficient and much less costly.

BrainStore had the honour to create ideas for the new convertible rooftop for BMW. We used the BrainStore Idea Machine to come up with surprising new designs and then built rapid prototypes in a large warehouse in Lucerne, Switzerland. The team had lots of fun and the out-of-the-box approach led to many new engineering ideas.