HUBER+SUHNER is global market leader on cabling systems for trains.
What does the cable of the future look like?
14 March 2014
HUBER+SUHNER is global market leader on cabling systems for trains.
What does the cable of the future look like?
HUBER+SUHNER is the world leader in train cable systems. BrainStore supported this SME in finding amazing new business opportunities during a workshop in March 2014 in Bad Horn in Switzerland.
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
14 March 1997
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.
