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What are unusual shopper marketing measures for the EURO 2016?

Coca-Cola is a leading softdrink manufacturer

On 3 December 2015 a team of about 40 participants and members of the organising team met in Paris to find surprising real-time shopper marketing ideas which Coca-Cola can use to interact with customers during the EURO 2016 football championship. The multinational team included participants from France, Germany, the UK, Spain and Switzerland.

Look at some images

Coca Cola workshop 3 December 2015 in Paris