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2015

What are surprising highlights of the Grand Tour of Switzerland?

Grand Tour of Switzerland is the Swiss version of Route 66

In August 2015 a team from Switzerland tourism mandated BrainStore to find surprising ideas for highlights of the newly created Grand Tour of Switzerland. In a high octane workshop over 1,000 raw ideas were created and then over 200 concrete ideas were extracted in the illumination phase using the BrainStore Idea Machine.