Schloss Schönbrunn is Austria's number one tourist attraction.
In May 2001 the director of the Schloss Schönbrunn came to BrainStore for a creative workshop. Within a day a set of 12 ideas were created on how to make the maze more attractive to visitors. The leading ideas were implemented. The number of visitors of the maze and the labyrinth has since risen from 50,000 a year to over 300,000.
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