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2016

New ideas for young target audiences: WWF

One of the larges NGOs preserving wildlife and nature

For the World Wide Fund For Nature (WWF) BrainStore has worked with children and young adults this year. With children, we developed ideas for the rework of the Swiss Children’s Pandaclub Website. The children were very enthusiastic and interested in bringing their ideas to the table and we had lively discussions about the integration of social media into the website.

For young adults, we conducted an idea test for three ideas on how young people can participate in energy saving activities. We identified teens in all Swiss regions of all languages and asked them which project they preferred. The WWF is currently implementing the ideas.