Having a good briefing is vital to any innovations project. The innovation Champ needs a good understanding of the customers situation, the purpose, the innovation goals, expected results and success criteria. Initiating an innovation process without a customer in mind is not a good idea. The customer can come from within the organization or from outside of the organization. To initiate an innovation process just for the sake of innovating is like cooking a meal just for the sake of cooking... Do you need support in getting the briefing right? Contact us!