Findings and conventions
When developing the BrainStore toolset we built on findings of over 20 years in innovation and change work. At certain points - for simplicity reasons - we had to make decisions regarding the conventions. This means: we defined parameters to ensure the logic.
Curiosity has been our main driver in our quest for simple, scalable and replicable tools.
The following pages contain information that will make it easier for you to understand the "whys" behind the "whats" and "hows" in the tutorials.
Innovation is often reduced to brainstormings. And brainstormings often don’t work. The BrainStore team has deciphered the DNA of innovation and identified 34 building blocks in six categories.
Swiss precision and great chaos in an harmonious blend. Welcome to the BrainStore "Get. It. Done." mindset.
All tools try to integrate BrainStore's design world.
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