About the BrainStore Idea Machine

The BrainStore Idea Machine is a scalable, replicable, robust process to create fresh ideas at the push of a button.

To run the Idea Machine Process you need

1. A good briefing
2. A well composed, motivated community of participants as well as an organizing team that prepares and runs the process
3. A location (ideally with enough space and light that ideas flow)

1) Preparation phase

During the preparation phase the organizing team makes sure that you have a good briefing, a good location, a good set of questions adn a nice selection of creative tools.

2) Amassing phase → It's all about quantity

The amassing phase is all about quantity. The project topic is looked at from various view points by the participants using stimulating creative tools. The more inputs we collect the better! In this part of the process its all about getting a large amount of inspirations, ideas, observations.

3) The extraction phase → It's all about quality

The extraction part starts with the Illumination. The participants identify good ideas from all the inspirations of the amsssing phase. This happens through

• Discovery
• New combinations
• Modifications of current ideas

Then we identify the ideas, which are liked most by the participants. This gives us a short list of leading ideas

The leading ideas are now run through the criteria scan, discussed and refined

We can now identify the top ideas and visulize them to create comparability

4) The selection phase

In the Idea Selection phase we present the leading ideas to a jury and identify acceptance and polarisation of every idea.

The ideas are now ready to be placed on a road map for implementation

The Idea Machine Engine

BrainStore offers customers the Idea Machine Engine, a great tool to support the use of the Idea Machine. The Engine provides many proven tools to boost the efficiency of the process.

To access the Idea Machine Engine you need

1. A BrainStore.com account
2. An internet connection during the process
3. Ideally a good printer
4. Access the Idea Machine Engine