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Join the BrainStore Partner Network

Would you like to become a BrainStore partner?

Background Information

The purpose of BrainStore

Purpose: We delight our customers by supporting them to create and implement great ideas. And we have a good time doing so.

Where BrainStore is coming from…

BrainStore is a Switzerland based organisation founded in 1989 by Markus Mettler, a Swiss-American entrepreneur.

BrainStore deciphered the DNA of Innovation and developed a set of building blocks which allow

  • the creation of ideas at the push of button - for any imaginable topic - with the Idea Machine
  • to manage innovation initiatives
  • the improvement of innovation culture for individuals and organisations

In 2008 BrainStore - at that time with an annual turnover of about USD 7.500.000 and a staff of about 70 employees - was severely hit by the financial crisis.

After the analysis of root causes BrainStore and rebooting the company 2011 BrainStore evolved as an international network of innovation entrepreneurs.

Where is BrainStore heading to?

Based on the purpose "We delight our customers by supporting them to create and implement great ideas. And we have a good time doing so."

The goal of the Partner Program is to

  • delight more customers
  • delight customers more
  • have more people having a good time delighting customers

Who are we looking for?

A typical partner has an entrepreneurial spirit, likes human beings, is interested in many topics, likes language (producing ideas has a lot to do with verbalizing thoughts).

A partner can have other activities and jobs - it is however recommended to invest a day a week or more in BrainStore activities.

Only partners can take the role of BrainStore champs and take customer responsibility using BrainStore's brand.


The Partner Program is kept as simple as possible - lawyers and legal work tends to draw energy from the focus on delighting customers.

What you get

As a BrainStore partner you get access to

  • The network
  • A set of processes
  • A strong brand
  • An intriguing business model
  • Access to case studies

How to become a partner…

1) Find a Granting Partner and apply to become a partner.

2) Your Granting Partner will interview you and if both sides feel comfortable you sign the partner agreement.

3) Your Granting Partner will support you and coach you in your BrainStore activities.

4) Open your store or apply to join an existing store
Once you're a BrainStore Partner you can open your own store or apply to join any open store. There are various forms of stores.

Store examples

Some fictional examples of possible stores

Customer exclusivity

The partner can register current customers or prospects for exclusivity independent of where the customer is located.

Costs of the Partner Program

BrainStore's business model is based on the Pay-What-You-Wish principle. So is the Partner Program.


What you bring along

More Information