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BrainStore changes the business model to Pay-What-You-Wish

BrainStore introduces the Pay-What-You-Wish-Principle

Mid October 2011 BrainStore changed the business model to the Pay-What-You-Wish model. Why?

The creation of value is at the center of the activities.
We gain time by avoiding long negotiations and complex proposals.
We can get to know each other in an easy way.
The work over several cycles allows us to adjust process, information and tools during the collaboration.

The model has been applied ever since and we'd never would want to revert.

The consequences

From here...

The supplier and customer negotiate the price before work starts. The customer pays an upfront invoice and an invoice after completion.

The interests of customer and suppliers can be quite conflicting

To here...

The customer defines the price after reviewing the results - after every significant process cycle which created value (defined by the supplier)

The creation of value is the main goal, for both sides
Any customer can order BrainStore services
A customer needs to be ready, willing and able to appreciate value


The Pay-What-You-Wish model immediately was accepted by customers and brought numerous additional benefits to the company.