In April 2013 Markus Mettler, BrainStore's founder, decided to launch the Innovation Champ training program. Every first Monday and Tuesday of the month (from 10am to 5pm on both days) participants of the training can learn about the DNA of Innovation and experience the Idea Machine in action. The training has taken place in NYC, Switzerland, Germany, Spain, South Africa and South Korea.
Every workshop has been an inspiring experience for the participants and trainers.