About Milena Rutz

Born in 1986 in Switzerland's Wild East I grew up with an insatiable sense of curiosity and a lot of questions. Later on, as a graduated psychologist, I began a journey that eventually led me to a first encounter with BrainStore in 2007. After three years of full-time work in the idea production on more than 60 different topics I continued my liaison with the idea factory on a freelance basis located at the lake of Thun. Since then I have been working there as idea accomplice (Ideenkomplizin) in various roles and projects. Furthermore, I research and teach at the FHNW in the field of applied psychology and innovation and, as a UX Researcher, I bring this knowledge to digital product development at Apps with love and to the classrooms of the ZHdK and the Schule für Gestaltung in Bern. And now, let's play the idea game together!


Milena Rutz is active in the following stores

BrainStore International

Markus Mettler's BrainStore

BrainStore Schweiz


Smiling BrainStore