Once you've defined the roles you can add member to your community and assign roles to those members.
In the Tab Community simply press +Add Members
Steps
1
Add members for every role
Add members (and their roles)
Add all email adresses you would like to assign to a specific role (you can also assign more than one role)
Select the roles
2
Add the members
Add the members by pressing create community members
3
Create accounts for those members, who do not have accounts yet
Need more info? Search for the topic of your interest.
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