Lucky Penny | Brooklyn, NYC | USA | www.brainstore.com/ideahub | ideahub@brainstore.com | Phone number: +1 646 875 1628
Hi I'm Millie, the owner of Lucky Penny, a Brainstore partnership. Lucky Penny is a place that specializes in innovation in the area of personal finance and social impact. Our clients are businesses and individuals. We seek to help our clients increasing cashflow and increasing social impact with fresh ideas! We use the Idea Machine to generate fresh ideas in both areas in a structured, fun and innovative manner. We would love to hear from you!
Team
Millie Armstrong
Millie Armstrong
Why I joined Lucky Penny
I am inspired by seeing others get the most out of their visions. That could be helping a business build a more profitable culture or an individual design a more profitable financial lifestyle. Finance and social impact makes me super happy!
Bio
I love creating and implementing new ideas. When I was only a teenager, someone asked if I could write a "How to" book what would be the title. I said, " How to find the answer to any question." I knew early on that answers were available no matter what, even if it didn't seem likely. For some reason I had faith that the answer could be found simply by being confident that you can find it. So, of course I was called weird often. But I found that being weird allowed me to meet awesome people that were also weird... by weird, I mean AMAZING. After 7 years as a Strategic Planner, I was introducted to the BrainStore model and I am looking forward to combining my experience and this creative process to discover new ideas.
ContactTeam
How we work
BrainStore works with 6 tools
BrainStore works with 6 proven tools:
a) Ongoing improvement of the innovation culture within an organisation
b) Preparation of innovation work: work with good briefing
c) Composition of innovation communities
d) Motivation of participants to innovate
e) Use the idea machine to create fresh ideas at the push of a button
f) Placement of leading ideas on road maps
Case Studies
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.
The African Innovation Foundation is a leading African innovation catalyst
How can we unleash the potential of our youth to innovate the future of our continent?
In May 2015 a BrainStore team was invited to Skhirat, Morocco to organise an Idea Machine workshop for the topic: "How can we unleash the potential of our youth to innovate the future of our continent?". In the course of the day the 8 most promising initiatives were extracted from the raw ideas collected during the brainstorming session.
The National Academy is the leading association of American artist and architects
BrainStore at the National Academy in NYC
With 187 years of experience and challenge, the Academy is poised to fully participate in the fast-paced, knowledge driven environment that today’s cultural consumers demand. From 29 October 2013 to 1 November 2013 BrainStore organized a series of workshops for the National Academy in NYC. About 50 participants joined the Academy’s Board and staff for a laboratory of ideas to help design the Academy’s next life cycle and find actions to propel the ambitious transformation of this unique, legacy rich arts organization.
Greenpeace. Leading environmentalist organization.
Creative Workshop for Greenpeace: how can we better collaborate
On 4 May 2007 about 80 people came to Biel/Bienne Switzerland to support Greenpeace to find ideas on how to better collaborate.
| Product Name | Product Description |
|---|---|
BrainStore Innovation Champ Training
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Since 2013, BrainStore's founder Markus Mettler hosts the Innovation Champ Training. This unique training experience always takes place on the first Monday and Tuesday of the month - in alternating locations. The Innovation Champ Training is for innovators, who want to perfection their skills. Each training is customised to the needs of the participants. The basis of the training is BrainStore's "DNA of Innovation" as well as the BrainStore Idea Machine.
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BrainStore Creative Workshop 1 Day
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The "Creative Workshop 1 Day" is an intensive workshop to create ideas for a strategic relevant innovation challenge within one day. During the workshop we use the proven BrainStore Idee Maschine process. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
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BrainStore Creative Workshop 1/2 Day
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The "Creative Workshop 1/2 Day" is a great format for a simple innovation challenge and to get acquainted with the BrainStore Idea Machine. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
Show Details |
BrainStore Creative Workshop 2 Days
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The "Creative Workshop 2 Days" is a great format to create a set of fresh ideas for a mission critical topic. We use the proven BrainStore Idea Machine. At the end of the workshop we have set of concrete ideas. Every idea has been analysed based on success criteria. The leading ideas are visualised in a comparable manner and placed on a road map.
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