BrainStore Schweiz | Suisse/Svizzera/Svizra | Switzerland | | milena.rutz@brainstore.com | Phone number: +41 78 743 21 78
Wir freuen uns, Kunden aus der Schweiz mit frischen Ideen zu begeistern.
BrainStore Schweiz vereint die Partner aus dem Netzwerk, welche sich vor Ort auf die Schweizer Kunden fokussieren und die Ideenlandschaft der Schweiz gut kennen und methodisch und inhaltlich voran bringen.
Team
Milena Rutz
Milena Rutz
Why I joined BrainStore Schweiz
BrainStore Schweiz vereint meine Aktivitäten als Ideenkomplizin im Innovationsbereich der Schweiz. Mit Herzblut für komplexe Fragestellungen.
Bio
Born in 1986 in Switzerland's Wild East I grew up with an insatiable sense of curiosity and a lot of questions. Later on, as a graduated psychologist, I began a Swiss journey that eventually led me to a first encounter with BrainStore in 2007. After three years of full-time work in the idea production on more than 60 different topics I continued my liaison with the idea factory on a freelance basis. I'm super excited to return as one of BrainStore's official partners (#Ideenkomplizin) located at the lake of Thun. And now, let's play the idea game together.
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Markus Mettler
Markus Mettler
Why I joined BrainStore Schweiz
Als Einwohner der Schweiz interessieren mich schweizbezogene Themen, bei denen ich meine Erfahrungen auch aus dem internationalen Kontext einfliessen lassen kann.
Bio
Markus, born 1966, grew up in the Eastern part of Switzerland. In 1989 he successfully discontinued his economics studies at the University of Geneva and became an entrepreneur.
His vision: decipher the DNA of innovation and develop scalable, robust, replicable processes to produce fresh ideas. The “Idea Machine” was ready by 1997 and launched by Markus’ company BrainStore. Markus has a large network of freelancers and applied the process for a wide variety of organisations: e.g. BMW, the National Academy, MIGROS, the Swiss Railways, Greenpeace or the UN. Markus also works with individuals, who for instance need and idea for a name for a dog. Markus has lectured at Cornell University, IBM, the University of Geneva etc. Markus is the author of the book “The Innovator's Handbook”. Markus lives in Biel/Bienne Switzerland and in Brooklyn USA. Twitter: @markusmettler +41 79 400 52 20.
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Julia Kuhn
Julia Kuhn
Why I joined BrainStore Schweiz
Als riesiger Schweiz Fan, Industrial Designerin und Innovationskuratorin lebe ich seit 11 Jahren in Biel. Ich verbinde verschiedene Blickwinkel auf die Schweizer Ideenlandschaft.
Bio
Mein Name ist Julia ich bin bald 37 Jahre alt und ich lebe in Biel in der Schweiz.
Studiert habe ich Industrial Design und gearbeitet habe ich bisher als Design Berater für Ingenieure, als Idea Producer in über 250 Ideen Projekten, als Querdenker in über 100 Ideenprojekten, als Human Centered Design Consultant für die Swisscom im Bereich Privatkunden, als Designer in mehrere Upcycling Projekten und jetzt bin ich selbständig als Innovationskuratorin.
Für BrainStore arbeite ich seid 2004 als Freelancer, Festangestellte und jetzt als BrainStore Partner.
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Alenka Bonnard
Alenka Bonnard
Why I joined BrainStore Schweiz
Hautement intercantonale - Hoch interkantonal - Active entre Genève und Graubünden.
Bio
As a Brainstore partner, I have participated in and organised several innovation workshops and trainings.
My previous work experience includes entrepreneurial projects (a Tea bar in Berlin in 2011) and consulting (I worked for E&Y advising clients in the financial sector to comply with the latest legislation and I helped a travel services company gain a better understanding of how online channels can help them improve their high street presence).
I have a degree in law and in public studies form the Universities of Lausanne, Sciences-Po Paris and Berlin.
In my free time I love to travel and have spent a lot of time in Asia. I have been acting in theater plays and in movies since I was six, I own a full DJ set for electronic music and I design a lot of the clothes I wear.
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Luca Weber
Luca Weber
Why I joined BrainStore Schweiz
Als Ticinese mit Namen Weber möchte ich zu einem besseren Verständnis der Kulturen in unserem vielfältigen Land beitragen.
Bio
Having grown up in Ticino, Luca Weber studied environmental and cultural psychology in Berne, before he joined BrainStore in 2000. After four years and several stays in Mexico, Luca moved to sunrise in Zurich and then to Health Promotion Switzerland in Berne. Here, he was Head Product Development in the field of occupational health promotion by 2016. Luca is convinced that work should be healthy and would like to contribute with fresh ideas.
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Andrea Hänggli
Andrea Hänggli
Why I joined BrainStore Schweiz
Ich gestalte meine Umgebung gerne aktiv mit. Darum macht es mich auch glücklich, für die Schweiz und die Welt von morgen und übermorgen gemeinsam Ideen zu entwickeln.
Bio
Infected with the BrainStore virus since 2002, working for countless projects in different functions on various topics but always with the same passion. Longtime freelancer and now partner.
Her curiosity leaded to a graduation in social sciences and professional experiences as market research manager, trend scout, teacher, ghost writer.
Andrea loves detours and other adventures in life, shoes, paper, multifunctional things, and bike rides.
Nadja Schnetzler
Nadja Schnetzler
Why I joined BrainStore Schweiz
I live in Switzerland and am very interested in helping make Switzerland an even more innovative country. I have 26 years of experience with BrainStore, and many of my clients are based in Switzerland.
Bio
Nadja is one of the founders of BrainStore. She has managed over 600 innovation projects for companies of all sizes and all industries. She wrote the book "The IdeaMachine". Today, she is a BrainStore partner and runs her own company, Word and Deed, where she focuses on good collaboration, using principles from LEAN and agile. She is 43 years old, lives in Biel, Switzerland, and is passsionate about friendships, baroque music and the newest gadget to improve communication.
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Vanessa Alvarado
Vanessa Alvarado
Why I joined BrainStore Schweiz
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Bio
Im November 1986 geboren, habe ich meine gesamte Kindheit in Basel verbracht. Nach der Matur bin ich 8 Monate in Südamerika gereist, bevor ich in Fribourg mein zweisprachiges Psychologiestudium aufgenommen habe. Schwerenherzens habe ich Fribourg verlassen um nach Basel zurückzukehren, habe den schmerzlichen Abschied mit einer 6-monatigen Weltreise erfolgreich verdrängt. Nun arbeite ich seit 3 Jahren an der Fachhochschule Nordwestschweiz als wissenschaftliche Mitarbeiterin.
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How we work
BrainStore works with 6 tools
BrainStore works with 6 proven tools:
a) Ongoing improvement of the innovation culture within an organisation
b) Preparation of innovation work: work with good briefing
c) Composition of innovation communities
d) Motivation of participants to innovate
e) Use the idea machine to create fresh ideas at the push of a button
f) Placement of leading ideas on road maps
Case Studies
Greenpeace. Leading environmentalist organization.
Creative Workshop for Greenpeace: how can we better collaborate
On 4 May 2007 about 80 people came to Biel/Bienne Switzerland to support Greenpeace to find ideas on how to better collaborate.
Atupri ist eine führende Schweizer Krankenkasse
Kreativ-Workshop für Atupri: Frische Ideen für gesundheitsfördernde WOW-Angebote
Am 15. Oktober 2015 trafen sich auf dem Gurten in Bern QuerdenkerInnen, Zielgruppenvertretende und ExpertInnen, um gesundheitsfördernde Angebote für potenzielle und bestehende Atupri Kunden zu entwickeln, welche allen ein WOW entlocken. Die Favoritenideen wurden in einem weiteren Schritt gemeinsam mit den Mitarbeitenden von Atupri auf einer Road Map platziert und stehen bereit für die Umsetzung.
QAED fördert in der Schweiz das ökonomische und ökologische Fahren von Motorfahrzeugen
Kreativ-Workshop für Quality Alliance Eco-Drive: Highlights der EcoDrive-Strategie 2018 bis 2020
Am 25. Januar 2017 wurden in Bern Ideen für die neue EcoDrive-Strategie entwickelt. Mit von der Partie waren unter anderem Fahrlehrer, Expertinnen, Querdenker und Flottenmanager – und die Ideenmaschine, dank der am Vormittag viele hundert Rohideen entstanden, welche am Nachmittag zu konkreten Ideen weiterentwickelt wurden.
Intermundo is the association of the Swiss Youth Exchange Organisation
Creative Workshop for Intermundo: Trend hunting
About 40 participants supported Intermundo to find surprising trends concerning youth exchange. The event tool place in an event location in Zurich.
SBB: The Federal Swiss Railway Company
How can we streamline information sharing across out communication platforms?
How can we streamline information sharing across out communication platforms? This topic was addressed during a one day BrainStore creative workshop in June 2017 in Zurich. The participants: SBB employees, lateral thinkers and a well composed organising team. All participants contributed to the creation of a set of amazing ideas.
PostFinance is the leading Swiss retail banker
What does the bank of the future look like?
On 4 September 2015 BrainStore organised a workshop for PostFinance. The topic: the future of retail banking. Staff from PostFinance, customers and lateral thinkers found surprising ideas for new products and services. Before the workshop BrainStore interviewed staff and customers of PostFinance to collect important insights which were then used to create the workshop outline.
The Swiss Museum Pass provides access to over 200 museums in all of Switzerland
How will the Swiss Museum Pass celebrate the 20th anniversary in 2016?
On 5 September 2014 BrainStore organized a workshop for the Swiss Museum Pass, an organisation providing a pass allowing users to access about 200 museums in Switzerland. The workshop took place in an old castle the "Schloss Lenzburg".
The Kunsthaus in Zurich is one of Europe's leading modern art museums.
How can the Kunsthaus Zurich become more attractive to the young generation?
On 5 March 2006 BrainStore transformed the renowned Kunsthaus in Zurich into an Idea Factory. The quest: How can the Kunsthaus Zurich become more attractive to the young generation? It was a wonderful experience to brainstorm in this inspiring environment.
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.
Die WIR Bank ist eine gesamtschweizerische Mittelstandsbank.
Future Expedition für die WIR Bank: Die WIR Bank im Jahre 2023
Im Juni 2013 ging es um die Zukunft des Geldes, des Bezahlens und der Bank. Einige Dutzend Teilnehmer und Teilnehmerinnen tauschten ihre Ideen dazu in einem anregenden, kreativen Workshop aus.
Swiss Post New Business
A claim for the eHealth services of the Swiss Post
The Swiss Posts not only provides postal services, but has created other services that are in line with their core purpose and knowledge. Among others, they offer services for the health industry, for instance the exchange of data among key players in the health industry such as pharmacies, hospitals or general practicioners. For this service, BrainStore developed a claim. In German it says «Gesundheit sicher vernetzt» («Health securely connected») and has been implemented in September 2016.
Grand Tour of Switzerland is the Swiss version of Route 66
What are surprising highlights of the Grand Tour of Switzerland?
In August 2015 a team from Switzerland tourism mandated BrainStore to find surprising ideas for highlights of the newly created Grand Tour of Switzerland. In a high octane workshop over 1,000 raw ideas were created and then over 200 concrete ideas were extracted in the illumination phase using the BrainStore Idea Machine.
SRF Virus is a public broadcasting station in Switzerland.
What does Virus' Innovation Toolbox look like?
BrainStore had the pleasure and honour to host a two day workshop for the Swiss Public Broadcasting Station SRF Virus. The goal: to create an innovation toolbox which staff can use to make radio more attractive. The event took place in one of the most beautiful bars in Zurich: The Raygrodski Bar.
Government of the Swiss state of Berne
What does the future of the State of Berne look like?
On 10 November 2010 the Government of the Swiss State of Berne met with kids to reflect on the ideas for the future of the the State of Berne. What matters for you in 2050 the ministers where interested to learn (the kids we invited will be the same age as the ministers in 2050...). The exchange of ideas was full of energy and insights.
The City of Biel is a bilingual city in Switzerland
How can the city of Biel become more attractive?
BFE. Swiss Federal Department of Energy.
Creative-Workshop: visionary ideas for the future of mobility.
On 23 November 2016 BrainStore collaborated with the Swiss Energy Department and organized a creative workshop to create visionary ideas for the future of mobility. About 80 participants contributed with their ideas and inspirations.
One of the larges NGOs preserving wildlife and nature
New ideas for young target audiences: WWF
For the World Wide Fund For Nature (WWF) BrainStore has worked with children and young adults this year. With children, we developed ideas for the rework of the Swiss Children’s Pandaclub Website. The children were very enthusiastic and interested in bringing their ideas to the table and we had lively discussions about the integration of social media into the website. For young adults, we conducted an idea test for three ideas on how young people can participate in energy saving activities. We identified teens in all Swiss regions of all languages and asked them which project they preferred. The WWF is currently implementing the ideas.
| Product Name | Product Description |
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BrainStore Add Ons: Net Scouting, Trend Scouting, Idea Interviews, Expert Interviews
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Add spice to your innovation projects with BrainStore Add ons.
* Net Scouting: surprising ideas from the web
* Trend Scouting: surprising ideas from other countries and industries
* Idea Interviews: inputs and ideas from your customers and co-workers
* Expert Interviews: Know how and expertise from leading experts
Show Details |
BrainStore Creative Workshop 1 Day
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The "Creative Workshop 1 Day" is an intensive workshop to create ideas for a strategic relevant innovation challenge within one day. During the workshop we use the proven BrainStore Idee Maschine process. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
Show Details |
BrainStore Creative Workshop 1/2 Day
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The "Creative Workshop 1/2 Day" is a great format for a simple innovation challenge and to get acquainted with the BrainStore Idea Machine. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
Show Details |
BrainStore Innovation Training for Teams
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The BrainStore "Innovation Training for Teams" is ideal for innovation teams within organisations. Based on a good briefing and the needs and the desires of the participants BrainStore designs a customised training program. Experienced BrainStore trainers lead the trainings. Learning by doing and collecting practical experience is a key success factor of BrainStore's "Innovation Training for Teams".
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BrainStore Innovation Coaching
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Experienced BrainStore coaches support you with your innovation projects. Coaching topics include:
Improve the innovation culture within your organisation, write good briefings, compose innovation communities (from within and outside of the organisation), motivate participants and support them to move out of their comfort zone and think out-of-the box, run the Idea Machine (find good questions - allocate tools to questions), support with designing good ideas and placing leading ideas on road-maps. Technical support with the Idea Machine Engine.
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BrainStore Innovation Check-Up
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The "BrainStore Innovation Check-Up" is a customised analysis of the innovation work in your organisation. The BrainStore-Team examines how your team applies the key factors of successful innovation work. How good are the briefings? Are the right people involved in innovation projects? What processes are in place? Are the innovators motivated, what motivation factors are used? What happens with leading ideas?
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BrainStore Idea Machine Engine Access
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The BrainStore Idea Machine Engine Software is the ideal catalyst for your innovation work. All central building blocks of the BrainStore Idea Machine can be simply accessed via the tool, which is provided as Software as a Service (SaaS).
The key features include: Capture good briefings. Amassing tools: over 20 Tools to collect a large amount of ideas and inspirations. Illumination tools: display of brainstorming results in inspiring formats. Like tool: identify the most interesting ideas. Criteria Scan: analysis of ideas based on a set of success criteria. Idea Selection: get feedback from an ideas jury. Road maps: create the implementation plan for ideas.
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BrainStore Expedition Future
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The "BrainStore Expedition Future" is a great voyage to the future of your organisation. Detached from the micro stress of daily business we will look into the future of your organisation. We create awareness for the need of change and a sense of urgency. We leave the comfort zone. We develop powerful initiatives targeting at different areas of your work. We will return from the expedition with a road map for next steps.
The expedition is led by experienced BrainStore expedition guides.
Show Details |
BrainStore Creative Workshop 2 Days
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The "Creative Workshop 2 Days" is a great format to create a set of fresh ideas for a mission critical topic. We use the proven BrainStore Idea Machine. At the end of the workshop we have set of concrete ideas. Every idea has been analysed based on success criteria. The leading ideas are visualised in a comparable manner and placed on a road map.
Show Details |
