The content

Content of the training

Key success factors of innovation work

  • Acquire a good briefing to get started with your innovation or change project
  • Compose a well-balanced community of participants
  • Motivate human beings for change and innovation work
  • Create ideas at the push of the button with the Idea Machine process
  • Design Road Maps

Improve innovation culture within your organization

  • Agile working principles
  • Roles in innovation work
  • Dealing with risks and fear
  • Creating a purpose and a code of conduct with a team

Discover unknown unknowns

  • Expanding the comfort zone
  • Explore unchartered territories
  • Discover the unknown unknowns

Innovation Entrepreneurship

  • How to earn money as an innovation entrepreneur
  • How to successfully apply the Pay-What-You-Wish principle
  • Setting up a BrainStore, creating offers and products
  • Sales and marketing as an innovation entrepreneur
  • Delighting customers as an innovation-entrepreneur by getting shit done
  • Managing your innovation business - the commercial part
  • Joining the BrainStore network

The training is based on the DNA of innovation, which the BrainStore team deciphered over the last 20 years. These are the underlying processes. These are the tools you will learn to use.