BrainStore Academy 2021

Innovations Champs support individuals or teams to create and implement great ideas. And they have a good time doing so. Innovation Champs take the lead for innovation work within organizations or work self employed, e.g. as BrainStore partners. Innovation Champs focus on the most important aspect of innovation work: pursuing the purpose and "Getting. Shit. Done".

Key success factors of innovation work

• Acquire a good briefing to get started with your innovation or change project
• Compose a well-balanced community of participants
• Motivate human beings for change and innovation work
• Create ideas at the push of the button with the Idea Machine process
• Design Road Maps

Improve innovation culture within your organization

• Agile working principles
• Roles
• Dealing with risks and fear
• Creating a purpose and a code of conduct with a team

Discover unknown unknowns

• Expanding the comfort zone
• Explore unchartered territories
• Discover the unknown unknowns

BrainStore's Tools

• Project Manager
• Idea Machine Software for online workshops
• Idea Machine Software for in-person workshops
• Guestlists and newsletters
• The Lobby
• The Site Manager
• Stores, offers, and products

Innovation Entrepreneurship

• How to make money as an innovation entrepreneur
• How to successfully apply the Pay-What-You-Wish principle
• Setting up a BrainStore, creating offers and products
• Sales and marketing as an innovation entrepreneur
• Delighting customers as an innovation-entrepreneur by getting shit done
• Managing your innovation business - the commercial part
• Joining the BrainStore network

Luca Weber

Having grown up in Ticino, Luca studied environmental psychology in Berne, before he joined BrainStore in 2000. He worked with BrainStore for BMW, BASF, SRF, SBB, and many other customers. Luca then moved to sunrise in Zurich and after that to Health Promotion Switzerland in Berne. Here, he was Head Product Development in the field of occupational health promotion by 2016. He then founded his own company Smiling and become BrainStore Partner. He is an assessor for the Label Friendly Work Space where he helps companies to meet the criteria for healthy and sustainable development.

Florence Croizier

Florence Croizier, born in 1981, studied the German language and literature, Nordic studies, and environmental sciences in Zurich, Basel, and Reykjavík. Passionate about unconventional ways to work successfully in teams and discovering unknown-unknows together with other people. As BrainStore partner, she has carried out more than 20 innovation projects in various industries over the last 3 years. She has also worked as a tour guide and translator. Florence likes to let the wind blow through her hair – preferably on a sailing boat– and is not afraid of nights in tents at -20° Celsius.

Millie Armstrong

Millie joined BrainStore in 2015. Prior to joining BrainStore, she led a career as a Strategic Planner and Project Manager. She has over 15 years of operations experience and has led the implementation of small to large-scale projects ranging from service delivery design, system administration, metrics design, and compliance. One day is a cafe, a stranger asked her to describe my ideal job and she responded that she helps people find exciting ideas everyday. He introduced her to BrainStore and she joined the network of awesome entrepreneurs.

Nadja Schnetzler

Nadja is one of BrainStore's co-founders and a BrainStore partner. She has been involved with BrainStore since 1989 and has conducted or participated in over 1'500 projects for companies around the globe. Nadjas purpose: «I am always new. I generously radiate my energy. Kindness will save us. I experiment and live courageously. I consider it is possible that I may be mistaken. I clear the path to create impact that will move us all forward. What grows big always starts with a small seed. I am interested in conversations that move everyone forward, in robust decision-making processes and in purpose. I get to know these topics like a new language, practice them with others and, with the emerging practice, enable people in different settings to work together in an excellent way. I am in my center when I am in constantly changing roles, contexts and biotopes. I create projects and relationships based on equality and partnership.»

Markus Mettler

Markus, BrainStore's founder, was born in 1966 and grew up in Switzerland's Eastern part. In 1989 he successfully discontinued his economics studies at the University of Geneva and became an entrepreneur. His vision: decipher the DNA of innovation and develop scalable, robust, replicable processes to produce and implement ideas. Markus has worked on more than 1'000 innovation projects - his customer list includes BMW, Unilever, the Swiss Government, BASF, Greenpeace, the National Academy, and many start-up companies. Markus has lectured at Cornell University, Creative Mornings, IBM, the University of Geneva, etc. Markus is the author of the book “The Innovator's Handbook.” Markus lives in Biel/Bienne, Switzerland, and - if there is no global pandemic - spends 2 - 3 months a year in Brooklyn hanging out in nice cafés, thinking about life, meeting interesting people, and preparing for new adventures. Twitter: @markusmettler

Direct access to 25 years of experience

Every training is hosted by experienced BrainStore partners.

A tool-set you can use every day

All participants receive comprehensive documentation and a toolset for their daily innovation work.

Interesting participants

Look forward to working with an interesting team united by a passion for change and innovation.

An inspiring environment

Every training takes place in an inspiring online environment (BrainStore's Lobby) with space to think out-of-the-box.

A participation certificate

Every participant receives - if requested - a certificate with a confirmation and an overview of the topics we looked into.

Option to apply for the BrainStore partnership

Participants can apply to join the BrainStore Partner Network and - if accepted - will be able to open their own BrainStore (online or pop-up-store)

• Innovation Champs support others to come up with good ideas and make them happen
• Innovation Champs address innovation topics in their organizations and communities
• Innovation Champs have the tools required for successful innovation work
• Innovation Champs have a network of experts and lateral thinkers they can involve in innovation projects
• Innovation Champs get shit done.

After the last training-session you have two days of time to reflect on the value the training provided to you and to set a price. You can set any price you wish. There is no minimum and no maximum price. After indicating the price you will receive an invoice - due within 10 days. Background information.

1. Check Compatibility with BrainStore's principles

Have a look at the at the 13 BrainStore principles. Do you like what you see? Does it resonate? If yes...

2. Identify which training topics interest you most

3. Check your calendar

BrainStore offers the following sessions for the BrainStore Academy 2021. Check your schedule and note down the ones which are compatible with your schedule and time zone. All times are indicated in Central European Time.

4. Apply for the training

Apply here

5. Personal proposal

The BrainStore trainers will create a personal training proposal for you and share it via email.

6. You decide!

Now it's up to you to accept the proposal. If you accept it, your in!

Questions? Do you need support making up your mind? Would you like to join as a team?

If you would like to talk to a BrainStore trainer before you apply or if you would like to join the training as a team you can schedule a call.

Schedule a call now