What are unusual shopper marketing measures for the EURO 2016?

Coca-Cola is a leading softdrink manufacturer

On 3 December 2015 a team of about 40 participants and members of the organising team met in Paris to find surprising real-time shopper marketing ideas which Coca-Cola can use to interact with customers during the EURO 2016 football championship. The multinational team included participants from France, Germany, the UK, Spain and Switzerland.

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Coca Cola workshop 3 December 2015 in Paris