On 3 December 2015 a team of 40 participants and members of the organising team met in Paris to find surprising real-time shopper marketing ideas which Coca-Cola can use to interact with customers during the EURO 2016 football championship.

The multinational team included participants from France, Germany, the UK, Spain and Switzerland.

During the workshop we gathered relevant insights as well as 1624 inspirations and ideas, leading to 20 concrete ideas.