What are surprising highlights of the Grand Tour of Switzerland?
Switzerland Tourism: the national organization for tourism marketing of Switzerland with presence in 27 countries
Grand Tour of Switzerland is the Swiss version of Route 66
In August 2015 a team from Switzerland tourism mandated BrainStore to find surprising ideas for highlights of the newly created Grand Tour of Switzerland. In a high octane workshop over 1,000 raw ideas were created and then over 200 concrete ideas were extracted in the illumination phase using the BrainStore Idea Machine.
2015