In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation".
BrainStore brought together executives from the Railways and representatives from the young generation resulting in hundreds of inputs and a set of concrete ideas.

The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 79 (about USD 145) and has provided mobility to an entire generation.

The product is still in use and has now been rebranded as the Night GA Travelcard.