How can we reactivate the maze in Schloss Schönbrunn?

Schloss Schönbrunn is Austria's number one tourist attraction.

From 50,000 visitors to 300,000 after a BrainStore workshop

The maze today

In May 2001 the director of the Schloss Schönbrunn came to BrainStore for a creative workshop. Within a day a set of 12 ideas were created on how to make the maze more attractive to visitors. The leading ideas were implemented. The number of visitors of the maze and the labyrinth has since risen from 50,000 a year to over 300,000.