A storefront for Dactis

In 1996, a small storefront next to Dactis' offices closed and the team decided to rent the storefront and to look into ideas on how to use this space with foot traffic.

The leading idea was to start selling fresh ideas over the counter and set up a store for this purpose.

A series of questions had to be answered first.

  • How would the consumer friendly production process of fresh ideas look like?
  • What would an ideas shop need to look like?
  • What would an ideal name of the store be?
  • What should we charge for fresh ideas?

Finding answers to all these questions was very stimulating.