What matters

• A good idea design allows the user to understand the basic idea within 3 seconds.

• Create positive images that transport the quality of the idea.

• Less is more: don't overload your images, especially not with confusing details.

• We need original rights to the images. So feel free to use sites providing royalty free images or purchase stock images or use existing images which the customer provides to you (make sure you have usage rights).

More information

Before you get started

Get a good feeling of the customers brand world. Logo, image worlds, colors, typo.

Decide on a line for your ideas. What unites them?

Procedure

• Ideas need to be 2400 x 1350 px in PNG format. Please save the original files too (Photoshop, InDesign, Illustrator).

• Please give all files the following names: number of idea e.g. 01 and than add the ending .png or .ps

• You can find the upload folder for the designs in the workshop script.

Tools and Resources

• The fonts and colors the customer uses

• Different versions of the customer's logo, ideally with transparent background

• Ideally you create a library for the assets, so you can reuse them

• Setup a document template in Photoshop with
  2400 x 1350px. Use this template for all ideas

• Generate image assets is a very interesting tool for automatically exporting of png. Simply make a group and name it for instance 100% 01.png (if you're working on idea 1), add all your layers to the group and activate the check-box in → file → generate → images assets. A png will automatically be saved every time you change your ps file.

Additional tools

• Illustrator can be a great help for specific tasks
• Adobe Fuse if you need people on the images in specific poses

Tips

• Don't spend too much time on one idea. If you're stuck move on and get back to the ones you were stuck with later. Talk to other team members to get feedback or inputs.

• Save your work!

How to create good designs in photoshop

What you need to know:

• Working with layers, including transparency layers
• Retouching images
• Blurring
• How to add text and adjust the shape of a text

How to expand scope

Get version 1 ready of all designs. Then move to improve your designs.

What if…

In case of problems please notify the others within the organizing team.