BrainStore's process to create great ideas at the push of a button.
Goal: a great set of ideas
BrainStore's Idea Machine is a robust, scalable, replicable process to create fresh ideas at the push of a button.
The BrainStore Idea Machine is a scalable, replicable, robust process to create fresh ideas at the push of a button.
To run the Idea Machine Process you need
A good briefing
A well-composed, motivated community of participants as well as an organizing team that prepares and runs the process
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Differences of the Idea Machine vs. Old School BrainStormings
Goal: identify a set of interesting search fields for the topic and define a smart sequence for the creative exploration phase.
Learn more...Goal: a detailed script for the process with questions, tools, documentation form, and responsibilities. The script is based on the itinerary.
Learn more...Goal: look at the topic from as many interesting angles as possible and get a large number of raw ideas and inspirations.
Learn more...Goal: extract great ideas from the results of the amassing phase. Inspiring presentation formats of the amassing content trigger the participant's creativity.
Learn more...Goal: identify the ideas with the highest resonance from the content of the discovery phase.
Learn more...Goal: we know which ideas meet the project's success criteria and which ones need further refinement work.
Learn more...Goal: identify the most promising ideas to be pursued and refine them to match the project's success criteria.
Learn more...Goal: the ideas from the refinement phase which are in the category "keep" are visualized in a comparable manner. All ideas are polished for the Ideas Selection.
Learn more...Goal: measure acceptance and polarization of all ideas - get the first impressions from the participants.
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