The Idea Machine is a set of simple, scalable, replicable and robust processes, which allow you to create great ideas at the push of a button. To learn more about the Idea Machine you can attend the BrainStore Innovation Champ Training or simply experience it by purchasing some fresh ideas at a BrainStore of your choice.
The BrainStore Idea Machine is a scalable, replicable, robust process to create fresh ideas at the push of a button.
To run the Idea Machine Process you need
A good briefing
A well composed, motivated community of participants as well as an organizing team that prepares and runs the process
A location (ideally with enough space and light that ideas flow)
During the preparation phase the organizing team makes sure that you have a good briefing, a good location, a good set of questions and a nice selection of creative tools.
The amassing phase is all about quantity. The project topic is looked at from various view points by the participants using stimulating creative tools. The more inputs we collect the better! In this part of the process its all about getting a large amount of inspirations, ideas, observations.
The extraction part starts with the Illumination. The participants identify good ideas from all the inspirations of the amsssing phase. This happens through
Then we identify the ideas, which are liked most by the participants. This gives us a short list of leading ideas
The leading ideas are now run through the criteria scan, discussed and refined
We can now identify the top ideas and visualize them to create comparability
In the Idea Selection phase we present the leading ideas to a jury and identify acceptance and polarisation of every idea.
The ideas are now ready to be placed on a road map for implementation
BrainStore offers customers the Idea Machine Engine, a great tool to support the use of the Idea Machine. The Engine provides many proven tools to boost the efficiency of the process.
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