Willkommen im BrainStore von Markus Mettler. Markus ist BrainStores Gründer und arbeitet an Innovationsfragen seit seinem erfolgreichen Studienabbruch 1989. Markus bringt Erfahrung von über 2'000 Innovationsprojekten mit und interessiert sich vor allem für knifflige Themen. Ein besonders Augenmerk von Mettler's BrainStore ist der Fokus auf die Innovations-Kultur. Was braucht eine Organisation heute, damit Innovationsarbeit zu einem Bestandteil der Kultur im Unternehmen wird? Wie können Menschen von innerhalb und ausserhalb der Organisation zweckmässig eingebunden werden?
BrainStore Training, 6 and 7 May 2019 in Biel/Bienne
Join the Innovation Champ Training! A unique, high octane learning experience and a bubble bath for your innovation spirit.
Ideal if you are looking for new ways and ideas to tackle your innovation and change challenges!
BrainStore Training, 3 and 4 June 2019 in Biel/Bienne
Join the Innovation Champ Training! A unique, high octane learning experience and a bubble bath for your innovation spirit.
Ideal if you are looking for new ways and ideas to tackle your innovation and change challenges!
Open your own BrainStore. In your town, in your organisation or on the web. Join the growing number of BrainStore partners who delight customers with fresh ideas brought to life and are having a good time doing so.
Ideally you are a very curious person, you like challenges, you're equipped with an entrepreneurial spirit and you like language. BrainStore offers a compelling package of services and support to the partner network which allow you to get started with your own BrainStore fast and efficiently.
As a partner
- you get access to the BrainStore brand
Good Angels als Unterstützer bei Stress am Arbeitsplatz
Im Rahmen eines Pilotprojektes entwickeln wir Möglichkeiten zur Reduktion von Stressfaktoren am Arbeitsplatz und sind dafür auf der Suche nach Mitwirkenden.
Wir suchen Personen aus der Deutsch- und Westschweiz mit viel Arbeits- und Lebenserfahrung (z. B. RentnerInnen), welche Mitarbeitenden und Teams bei der Reduktion von Stress wirksam helfen möchten.
How we work
Leading manufacturer of food.
In January 2010 about 80 managers from Kraft Europe came to Biel/Bienne for a three day BrainStore Future Expedition. The goal: find out where Kraft Europe would stand in 2020 and which roadmap would be necessary to reach the defined goals. The expedition took more than 120 participants on a journey of exploration. What does the future mean for us, for our divisions and our products? What can we learn from the past, and how can we prepare for the future? What do current customers tell us, and what are the blind spots that we all have and need to address? The journey was accompanied by experts from all fields important to Kraft, for instance from agriculture, packaging, technology and from future research. There were around 10 stations that the participants were able to visit with a group guide. They were aimed at bringing the participants out of their comfort zone and to let them reflect in-depth about the changes necessary for the company. The stations, among others, provided the following experiences: - Tunnel ten years into the past and ten years into the future: What can happen in a decade? - A cross-generational group from London, who had traveled from London, ages 10 to 90, answering questions about the Kraft products and what consumers would like to change about them - A packaging expert, explaining the true problems and sustainability issues of today's packaging - Meet our producers: A farm with the animals that provide a large number of the raw materials needed by Kraft - Future apartment: Meet the future clients in their habitat. How will we consume? - A snack station designed by students - how are products created and sold in the future? - An uncomfortable truth: Water scarcity and other raw material issues relevant to Kraft - Futurologist as «Talking Heads»: 10 futurologists speaking from screens. Listen in closely or let yourself be overwhelmed by the noise of many who predict the future. The Kraft participants were impressed with the consumer insights they were able to gain in this expedition, the speed at which the results were generated, the ability of BrainStore to process and summarise all knowledge streams generated in the journey as well as the heightened awareness of all the topics that will be important for the next decade. The results of this amazing experience were evaluated in workshops (one per division). A movie of the workshop series was made available to the Kraft Community. http://bitly.com/kraftmovie
Rivella is one of the most successful producers of soft drinks in Switzerland.
On November 8, 2014 BrainStore hosted a workshop for Rivella, the leading Swiss producer of soft drinks. Teenagers from the target audience had a look at the ideas of Rivella and the agency, evaluated them and provided consumer insights and inputs for 2015!
PostFinance is the leading Swiss retail banker
On 4 September 2015 BrainStore organised a workshop for PostFinance. The topic: the future of retail banking. Staff from PostFinance, customers and lateral thinkers found surprising ideas for new products and services. Before the workshop BrainStore interviewed staff and customers of PostFinance to collect important insights which were then used to create the workshop outline.
The African Innovation Foundation is a leading African innovation catalyst
In May 2015 a BrainStore team was invited to Skhirat, Morocco to organise an Idea Machine workshop for the topic: "How can we unleash the potential of our youth to innovate the future of our continent?". In the course of the day the 8 most promising initiatives were extracted from the raw ideas collected during the brainstorming session.
Grand Tour of Switzerland is the Swiss version of Route 66
In August 2015 a team from Switzerland tourism mandated BrainStore to find surprising ideas for highlights of the newly created Grand Tour of Switzerland. In a high octane workshop over 1,000 raw ideas were created and then over 200 concrete ideas were extracted in the illumination phase using the BrainStore Idea Machine.
BUST is a pioneer US Feminist magazine.
In February 2015 a team of about 25 people supported the founders of BUST magazine to create ideas on how to take BUST into the future. More than 1500 inspirations where created in less than 4 hours. 88 leading ideas where identified in the second part of the workshop. 20 ideas where placed on the BUST road map.
AIESEC is the leading student organisation.
On 29 June 2014 a team of AIESEC spent a inspiring day at BrainStore. We created the Code of Conduct for AIESEC Switzerland.
SRF Virus is a public broadcasting station in Switzerland.
BrainStore had the pleasure and honour to host a two day workshop for the Swiss Public Broadcasting Station SRF Virus. The goal: to create an innovation toolbox which staff can use to make radio more attractive. The event took place in one of the most beautiful bars in Zurich: The Raygrodski Bar.
HUBER+SUHNER is global market leader on cabling systems for trains.
HUBER+SUHNER is the world leader in train cable systems. BrainStore supported this SME in finding amazing new business opportunities during a workshop in March 2014 in Bad Horn in Switzerland.
PPG Industries is an American global supplier of paints, coatings, optical products, specialty materials, chemicals, glass, and fiberglass.
The coating manufacture wanted to know how to improve innovation culture within the European business unit... BrainStore organized a interactive 1/2 day session with the goal to create the "Innovation Culture Roadmap". Great insights!
FAZ: The leading German newspaper
Ideen Die Brainstore-Maschine - Ein strukturierter Prozeß für Kreative 20.12.2004 Nadja Schnetzler: Die Ideenmaschine. Methoden statt Geistesblitz. Wie Ideen industriell produziert werden. Wiley-VCH Verlag, Weinheim 2004, 229 Seiten, 29,90 Euro. Ein schräges Buch für schräge Ideen von einer schrägen Autorin? Nadja Schnetzler, Mitgründerin und Vorstand der Brainstore AG aus dem schweizerischen Biel, hätte vermutlich nichts dagegen, wenn man ihr Buch so charakterisierte. Schließlich sind schon die Typen, mit deren Hilfe sie "einen ausgeklügelten Ideen-Produktionsprozeß und ein System aus 16 frei kombinierbaren Basisverfahren" entwickelt, alles andere als Wunschkandidaten biederer Personalleiter. Toth, langhaariger Heavy-Metal-Rocker, René, 17jähriger Schulabbrecher, aber genialer Texter, Nicolet, nichts als aufgekratzte Göre, sowie ein paar Dutzend anderer schräger Vögel haben im Laufe der vierzehnjährigen Geschichte von Brainstore in diesem Unternehmen ihre Duftmarken hinterlassen. "Leute mit einem geradlinigen und beeindruckend konsistenten Lebenslauf haben bei uns einen schweren Stand", meint Nadja Schnetzler. Ihr Grundprinzip für die Ideensuche: Man mische freche Teenager, die Dinge mit natürlicher Naivität und aus einem extremen Blickwinkel sehen, mit gestandenen Führungskräften, die auf "geht nicht", "schon probiert" und "kenn' ich schon" programmiert sind. In solchen gemischten Ideen-Workshops tauten die Krawattenträger regelrecht auf und hätten jede Menge Spaß an der Sache. Unbestritten ist für Schnetzler: Autodidakten sind die besseren "Ideenfabrikanten". Womit wir beim Thema des Buches wären: Gute Ideen, egal wofür, entstünden nicht zufällig. Man könne sie am besten in einem strukturierten Prozeß entwickeln, der nach festem Ablaufschema und mit definierten Werkzeugen arbeitet. Deshalb auch das - in diesem Zusammenhang ungewohnte - Bild von der Maschine. Die Teile dieser "Brainstore-Maschine" heißen Ideenbeschaffung, Ideenverdichtung, Ideenselektion und Ideenumsetzung. Gesteuert wird das Ganze durch das Ideenmanagement. Diese fünf Elemente bilden zugleich die Grobstruktur des Buches. Die dazugehörenden, ausführlich beschriebenen Werkzeuge kommen zum Beispiel als "TrendScouting", "KickOff", "CreatingCommunity", "IdeaCity", "LavaLamping" oder "BrainShaping" daher. Beim ersten Lesen ertappte sich der Rezensent bei dem Gedanken, diesem schrägen Haufen den Verein Deutsche Sprache auf den Hals zu hetzen: Was für eine krasse Sprachpanscherei. Je öfter man allerdings das Buch zur Hand nimmt, desto mehr erliegt man seinem unbekümmerten Charme. Erst schluckt man die Kröte der Maschinen-Metapher, dann verzeiht man - wenn auch unter Schmerzen - die anglizistischen Absonderlichkeiten, und schließlich läßt man sich noch von den seriösen Namen beeindrucken, die sich der Brainstore-Ideenmaschine bedienen: Die Liste reicht von Rolex, Nestlé und BMW bis zu Neckermann, der Universität Genf und der Schweizerischen Bahn. Es muß also etwas dran sein an dieser "industriellen Produktion" von Ideen. HEINZ K. STAHL
One of BrainStore's youngest customers
In January 2007, Nemo, 7 years old, wanted ideas on how to become an actor. Nemo invited friends to join the brainStorming. We used the BrainStore Idea Machine and came up with a set of amazing ideas.
BASF. World's biggest chemical company.
In March 2007 a team of about 60 people came to Biel/Bienne Switzerland to reflect on how to synthesise formic acid in the future. We used the BrainStore Idea Machine to brainstorm on chemical engineering processes. BASF went home with a set of great ideas and has since then implemented the ideas and built new production facilities. In order to tackle this complex problem, we introduced our process to a team of talented chemical engineers and explained the BrainStore Idea Machine to them. They worked alongside our staff to make sure that the chemistry knowledge was used properly within our process. BrainStore then invited a very diverse group of people related and unrelated to BASF: Chemistry students, chemistry professors from various nations and external experts. Thanks to the Ideamachine we were able to create more than a 1,000 raw ideas. Impressive! Our proven illumination phase allowed the experts to extract over 100 chemical synthesis ideas, and finally selected 10 that went into tests. Three of these were chosen for prototyping, and BASF has since implemented one of those three, creating a brand new production facility for formic acid. This project allowed BASF to re-invent a production process that was 50 years old and to make it much more efficient and much less costly.
Huntsman. Leading chemical manufacturer.
In September 2010 a team from Huntsman came to Switzerland to brainstorm on the question of the impact of global trends on Huntsman's business.
The Kunsthaus in Zurich is one of Europe's leading modern art museums.
On 5 March 2006 BrainStore transformed the renowned Kunsthaus in Zurich into an Idea Factory. The quest: How can the Kunsthaus Zurich become more attractive to the young generation? It was a wonderful experience to brainstorm in this inspiring environment.
John Hanning - creator of Cosmo
In August 2012 a BrainStore team supported NYC Artist John Hanning to find fresh ideas for his figure "Cosmo".
Schloss Schönbrunn is Austria's number one tourist attraction.
In May 2001 the director of the Schloss Schönbrunn came to BrainStore for a creative workshop. Within a day a set of 12 ideas were created on how to make the maze more attractive to visitors. The leading ideas were implemented. The number of visitors of the maze and the labyrinth has since risen from 50,000 a year to over 300,000.
The SBB is the leading Swiss Railway company.
In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.
Fast Company. One of the most inspiring US tech magazines
Where do great ideas come from? They come from right here, actually. At the intersection of Plankestrasse and Rueschlistrasse, in Biel, Switzerland (also home to Rolex and Swatch), there is a cream-colored industrial building — a factory that manufactures and sells ideas. All kinds of clients have come here, seeking all kinds of ideas: Novartis, the pharmaceuticals giant, came to find ideas for new food products; the Swiss Cancer Association came looking for ideas on how to promote the use of sun-protection products; and a 70-year-old woman once came in search of an idea that might help her fall in love again. And this idea factory filled every order. The BrainStore, as this fast-growing operation is called, is the brainchild of Markus Mettler, 33, and Nadja Schnetzler, 27. Along with their 31 colleagues, Mettler and Schnetzler have developed a creative approach to the hard work of creativity. Their central proposition: You can't rely on rare flashes of brilliance — "eureka moments" — if you want to produce a steady stream of good ideas. Instead, you must approach the manufacturing of ideas with as much rigor and as much discipline as you apply to the manufacturing of assembly-line products. "Our idea factory has all of the elements of an industrial process," Mettler explains. "You can follow an idea from one step to another." But don't get the wrong idea. There's nothing bureaucratic about the BrainStore's idea-generation process. Indeed, the first stop for every project is the Creative Lab, a large, airy room filled with all kinds of supplies for different projects: glitter, glue, crayons, beads, colored paper, model-building gear — and a white, cast-iron bathtub to remind employees that (as Mettler says) "great ideas start with completely unrealistic thoughts." If you're serious about being creative, he argues, you've got to give yourself license to be playful. With that in mind, whenever the BrainStore faces a truly big creative challenge, it calls in the big guns: kids. The BrainNet is a 1,500-person global network comprised mainly of young people aged 13 to 20 (some adult professionals are also involved), who help the BrainStore by scouring the world for new trends and offbeat sources of inspiration. "We're not looking for average ideas," says Mettler. "We're looking for crazy ideas. We use kids to find those ideas, because they know how to talk without letting their thinking get in the way." The BrainStore mixes these young people with members of its client teams during creative workshops. "One of the ideas behind the company was to blend the professionalism of experts with the unbridled enthusiasm of kids," says Schnetzler. Adds Mettler: "We have 17-year-olds working on products and campaigns for such companies as Nestlé and the Swiss railway. It's cool for kids to be able to say, 'Hey, I was a part of that.' " Last December, for example, nine kids visited Biel to brainstorm with five executives from Credit Suisse, one of the country's top banks. They faced a thorny issue: how to phase out a passbook-savings plan that Swiss families had cherished for years but that bank employees had come to see as obsolete. The cross-generational teams developed a set of scenarios that led to a stream of raw ideas. Later, those ideas will go through the remaining steps in the BrainStore assembly line: compression (in which a team of in-house employees and outside experts sorts through ideas and picks out the best ones); testing (research and prototype); and finishing (marketing campaigns and positioning strategies). Separating the process into steps, argues Mettler, keeps innovation flowing. "Creativity can cause a lot of confusion," he says. "When a group starts brainstorming freely, it will often digress after just three sentences. Or you get people trying to synthesize ideas while they're acquiring ideas, or trying to acquire ideas while they're compressing ideas. Then the whole system pretty much gets out of whack." But, by breaking the creative process into steps and developing tools to optimize those steps, this idea factory is able to run at an ever-faster pace. "We're striving to perfect our system in terms of speed and efficiency," says Mettler. And for that reason, he insists, the BrainStore will never run out of ideas. Contact Markus Mettler by email (firstname.lastname@example.org), or visit the BrainStore on the Web (www.brainstore.com). Sidebar: Ideas While You Wait "The BrainStore" is a fun name for a group of smart creativity consultants whose clients include some of the world's biggest companies. But it's more than just a name. Along with offering consulting services, Markus Mettler and his colleagues run a store that actually sells over-the-counter creativity. One customer walked into the store (it's attached to the factory) in search of ideas about what to say in his wedding speech; a woman came in looking for a special way to celebrate her father's 50th birthday; and a group of schoolgirls visited to learn how to make their classroom look better. The BrainStore outlet helps customers meet creative challenges — usually within 15 to 30 minutes, and usually for less than $20. "We spent about a year developing the idea for an idea shop," says Mettler. "We realized that it's possible to compress the entire idea-generation process into just 15 minutes. While that may not be enough time to develop a new product, it is enough time to name a hamster." And that's the real value of this retail outlet: It continues to shed light on the process required to generate any idea. "The most important thing that you can do is to open your eyes and your mind," says Urs Heer, 29, the BrainStore's chief of production. "And it helps to think fast. Without speed, people get bored, and boredom allows for distraction. That's true whether you're working with Nestlé or with a little-old lady who wants ideas on how to handle her cat."
Government of the Swiss state of Berne
On 10 November 2010 the Government of the Swiss State of Berne met with kids to reflect on the ideas for the future of the the State of Berne. What matters for you in 2050 the ministers where interested to learn (the kids we invited will be the same age as the ministers in 2050...). The exchange of ideas was full of energy and insights.
Coca-Cola is a leading softdrink manufacturer
On 3 December 2015 a team of about 40 participants and members of the organising team met in Paris to find surprising real-time shopper marketing ideas which Coca-Cola can use to interact with customers during the EURO 2016 football championship. The multinational team included participants from France, Germany, the UK, Spain and Switzerland.
BMW. Leading manufacturer of premium automobiles
The BMW Z4 is a rear-wheel drive roadster sports car tailored for the young successful person who loves speed and freedom. In 2007, BrainStore was called to create ideas that would be implementable at high speed and would help increase the sales of the Z4 brand. The ideas were created using the Ideamachine, with participants from the cars target audience, below-the-line marketing experts, experts from BMW and teens. All ideas created were below-the line campaign ideas, for instance the free ride offered to customers of tailor-shops, or the cinema campaign that used the Dolby Surround System to advertise the incredible engine sound of the roadster. The sound was recorded directly from within the engine and presented to cinema audiences all over Europe.
The National Academy is the leading association of American artist and architects
With 187 years of experience and challenge, the Academy is poised to fully participate in the fast-paced, knowledge driven environment that today’s cultural consumers demand. From 29 October 2013 to 1 November 2013 BrainStore organized a series of workshops for the National Academy in NYC. About 50 participants joined the Academy’s Board and staff for a laboratory of ideas to help design the Academy’s next life cycle and find actions to propel the ambitious transformation of this unique, legacy rich arts organization.
Little Tree - the no 1 for air refreshers in cars.
In March 2012 a team of brainstormers gathered at an old farm to seek for surprising marketing ideas for Wunderbaum (Little Tree) air fresheners. The workshop was high octane and lots of fun. With amazing results.
BMW. Leading builder of automobiles.
BrainStore had the honour to create ideas for the new convertible rooftop for BMW. We used the BrainStore Idea Machine to come up with surprising new designs and then built rapid prototypes in a large warehouse in Lucerne, Switzerland. The team had lots of fun and the out-of-the-box approach led to many new engineering ideas.
The key ingredients of innovation.
Markus was honored to be invited to speak at the Creative Morning session in Geneva on 18 October 2013. Have a look at the video!
Time Magazine: one of the most famous magazines
Monday, Apr. 02, 2001 For those of us who believe there's nothing in life more maddening than simply trying to come up with a good idea, Markus Mettler and Nadja Schnetzler, the brains behind Switzerland's Brainstore, are here to help. The company's 35 employees will develop ideas for just about anyone: multinationals, local public agencies, people who walk in off the street. They'll charge you for it, because Mettler and Schnetzler think that coming up with original ideas is indispensable to running a successful business, or leading a meaningful life. But most people don't devote enough time to it. "We have companies coming to us that employ 70 people to buy office equipment but have no one who is paid to develop or buy new ideas," Mettler says. Since they founded Brainstore 12 years ago, Schnetzler and Mettler have evolved a process for manufacturing ideas that is efficient chaos. "We stick to a factory mentality, so ideas are always developed in the same steps," says Schnetzler. "Within those steps we can have pure madness." It begins in the creative lab, where the company arranges an anything-goes brainstorm session that hooks up clients (they include Nestlé, General Motors and Crossair) with industry experts, Brainstore staffers and about a dozen savvy teenagers. Says Mettler: "The basic idea for the business is to bring together the creative potential of the young generation with the professionalism of the business world." Once the ideas are on the table, Brainstore's factory workers — a diverse crew of twentysomethings fueled by junk food, caffeine and cigarettes — go to work, molding outlandish inspirations into practical ideas, and then putting them through a "quality control" system to make sure the ideas would be intelligible even to a seven-year-old. For big projects, Brainstore mobilizes its trendspotters, a worldwide network of 2,000 people. To generate ideas for a new Novartis breakfast food, the company enlisted trend scouts as far away as Japan and South Korea. Brainstore also peddles over-the-counter solutions for the myriad dilemmas faced by everyday people, ranging from a Mercedes owner in Zurich exasperated by the constant theft of his car's hood ornament (Brainstore's idea: ask dinner-party guests to bring a spare hood ornament rather than a bottle of wine) to a father whose three daughters spent too much time on the telephone (Brainstore: switch to coin-operated phones). Sound simple? That's the point. "There's no magic behind it," Mettler says. "If we can produce these ideas in a small Swiss town, it can be done anywhere."
SRF is the leading Swiss Broadcasting corporation.
A team from SRF (the Swiss Radio) learned how to create fresh ideas at the push of a button. Lots of fun. Lots of practical experience.
BrainStore at the UN.
In March 2008 BrainStore hosted a workshop in Addis Ababa in Ethiopia in the UN building. The topic "How to promote African Science in the Western world"
In April 2011 a team of the Naville Retail Group in Geneva, lateral thinkers and external experts came to Biel/Bienne to reflect on the future of their retail business. During the two day workshop over 2,000 raw ideas were created in the Idea Factory. The leading ideas were identified and later place on the organization's road map.
Koneksa - A startup in medical data mining.
In February 2014 BrainStore organized a high octane multi part workshop sequence in Brooklyn to answer the question: "How can patients increase adherence to medicine?" About 60 participants contributed to the amazing experience - from Koneksa, from Merck. We also integrated patients, lateral thinkers, external experts to the community.
Southern Cross is a private school in Hoedspruit, South Africa
In October 2014 BrainStore hosted an Innovation Champ Training and a Creative Workshop at Souther Cross School in Hoedspruit, South Africa. An amazing innovation experience in a school embedded in a wild live reserve.
OeBB Austrian Railways
In April 2010 a team of about 60 participated in a two day workshop in Vienna, Austria, to create new product ideas for the Austrian Railways, OeBB. The workshop took place in an old warehouse.
Curaviva. The Swiss Association of Retirement Facilities.
In June 2012 a BrainStore team supported Curaviva.ch to discover how we would like to grow old. What does it mean to be a Senior Citizen in 2050? We invited Senior Citizens, teenagers and health care professional to a workshop. The youngest participant was 12 the oldest one was 92. Before the workshop, BrainStore made a short movie in which teenagers interviewed children between 4 and 15 about their ideas about getting older. This movie served as an inspirational source during the workshop, where participants from various facilities for the elderly as well as outside thinkers came together to create new ideas with the BrainStore Ideamachine. The different facilities then started implementing the ideas they liked best, based on their own philosophy and needs. Here is a link to the movie with ideas from children about their wishes for their own old age: http://bit.ly/curaviva_movie
The City of Biel is a bilingual city in Switzerland
The Swiss Museum Pass provides access to over 200 museums in all of Switzerland
On 5 September 2014 BrainStore organized a workshop for the Swiss Museum Pass, an organisation providing a pass allowing users to access about 200 museums in Switzerland. The workshop took place in an old castle the "Schloss Lenzburg".
Greenpeace. Leading environmentalist organization.
On 4 May 2007 about 80 people came to Biel/Bienne Switzerland to support Greenpeace to find ideas on how to better collaborate.
In May 2007 BrainStore worked with the City of Pforzheim in Germany to create ideas for a new city neighbourhood. The new neighbourhood is finished now and many families enjoy high quality living in this amazing area.
One of the larges NGOs preserving wildlife and nature
For the World Wide Fund For Nature (WWF) BrainStore has worked with children and young adults this year. With children, we developed ideas for the rework of the Swiss Children’s Pandaclub Website. The children were very enthusiastic and interested in bringing their ideas to the table and we had lively discussions about the integration of social media into the website. For young adults, we conducted an idea test for three ideas on how young people can participate in energy saving activities. We identified teens in all Swiss regions of all languages and asked them which project they preferred. The WWF is currently implementing the ideas.
SBB: The Federal Swiss Railway Company
How can we streamline information sharing across out communication platforms? This topic was addressed during a one day BrainStore creative workshop in June 2017 in Zurich. The participants: SBB employees, lateral thinkers and a well composed organising team. All participants contributed to the creation of a set of amazing ideas.
Intermundo is the association of the Swiss Youth Exchange Organisation
About 40 participants supported Intermundo to find surprising trends concerning youth exchange. The event tool place in an event location in Zurich.
BFE. Swiss Federal Department of Energy.
On 23 November 2016 BrainStore collaborated with the Swiss Energy Department and organized a creative workshop to create visionary ideas for the future of mobility. About 80 participants contributed with their ideas and inspirations.
An diesem Workshop wirkten rund 60 Teilnehmende mit – Expertinnen, Vertreter von KMU, Querdenkerinnen, Jugendliche sowie Mitarbeitende von Gesundheitsförderung Schweiz. Sie trugen zu einem bunten Strauss an knapp 200 konkreten Ideen bei, wie es in KMU weniger Stress bei der Arbeit geben könnte. Inspirationen gab es auch dank den Gesprächen in den Pausen, den Impulsreferaten und der Location direkt an der Limmat.
Die WIR Bank ist eine gesamtschweizerische Mittelstandsbank.
Im Juni 2013 ging es um die Zukunft des Geldes, des Bezahlens und der Bank. Einige Dutzend Teilnehmer und Teilnehmerinnen tauschten ihre Ideen dazu in einem anregenden, kreativen Workshop aus.
Swiss Post New Business
The Swiss Posts not only provides postal services, but has created other services that are in line with their core purpose and knowledge. Among others, they offer services for the health industry, for instance the exchange of data among key players in the health industry such as pharmacies, hospitals or general practicioners. For this service, BrainStore developed a claim. In German it says «Gesundheit sicher vernetzt» («Health securely connected») and has been implemented in September 2016.
Atupri ist eine führende Schweizer Krankenkasse
Am 15. Oktober 2015 trafen sich auf dem Gurten in Bern QuerdenkerInnen, Zielgruppenvertretende und ExpertInnen, um gesundheitsfördernde Angebote für potenzielle und bestehende Atupri Kunden zu entwickeln, welche allen ein WOW entlocken. Die Favoritenideen wurden in einem weiteren Schritt gemeinsam mit den Mitarbeitenden von Atupri auf einer Road Map platziert und stehen bereit für die Umsetzung.
Quality Alliance Eco-Drive fosters economical and ecological driving.
Rund 30 Flottenmanager trafen bei diesem Workshop auf zukunftsweisende Aufgaben, eine lockere Atmosphäre und sechs Querdenker und -denkerinnen. In dieser Konstellation entstanden innert weniger Stunden über tausend Rohideen und schliesslich über hundert konkrete Ideen zum Workshopthema. Dazu beigetragen hat sicher auch das Video, in dem Kinder zur Zukunft des Flottenmanagements befragt wurden.
QAED fördert in der Schweiz das ökonomische und ökologische Fahren von Motorfahrzeugen
Am 25. Januar 2017 wurden in Bern Ideen für die neue EcoDrive-Strategie entwickelt. Mit von der Partie waren unter anderem Fahrlehrer, Expertinnen, Querdenker und Flottenmanager – und die Ideenmaschine, dank der am Vormittag viele hundert Rohideen entstanden, welche am Nachmittag zu konkreten Ideen weiterentwickelt wurden.
|Product Name||Product Description|
BrainStore Creative Workshop 2 Days
The "Creative Workshop 2 Days" is a great format to create a set of fresh ideas for a mission critical topic. We use the proven BrainStore Idea Machine. At the end of the workshop we have set of concrete ideas. Every idea has been analysed based on success criteria. The leading ideas are visualised in a comparable manner and placed on a road map.
BrainStore Creative Workshop 1 Day
The "Creative Workshop 1 Day" is an intensive workshop to create ideas for a strategic relevant innovation challenge within one day. During the workshop we use the proven BrainStore Idee Maschine process. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
BrainStore Creative Workshop 1/2 Day
The "Creative Workshop 1/2 Day" is a great format for a simple innovation challenge and to get acquainted with the BrainStore Idea Machine. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
BrainStore Expedition Future
The "BrainStore Expedition Future" is a great voyage to the future of your organisation. Detached from the micro stress of daily business we will look into the future of your organisation. We create awareness for the need of change and a sense of urgency. We leave the comfort zone. We develop powerful initiatives targeting at different areas of your work. We will return from the expedition with a road map for next steps.
The expedition is led by experienced BrainStore expedition guides.
BrainStore Innovation Champ Training
Since 2013, BrainStore's founder Markus Mettler hosts the Innovation Champ Training. This unique training experience always takes place on the first Monday and Tuesday of the month - in alternating locations. The Innovation Champ Training is for innovators, who want to perfection their skills. Each training is customised to the needs of the participants. The basis of the training is BrainStore's "DNA of Innovation" as well as the BrainStore Idea Machine.
BrainStore Innovation Training for Teams
The BrainStore "Innovation Training for Teams" is ideal for innovation teams within organisations. Based on a good briefing and the needs and the desires of the participants BrainStore designs a customised training program. Experienced BrainStore trainers lead the trainings. Learning by doing and collecting practical experience is a key success factor of BrainStore's "Innovation Training for Teams".
BrainStore Innovation Check-Up
The "BrainStore Innovation Check-Up" is a customised analysis of the innovation work in your organisation. The BrainStore-Team examines how your team applies the key factors of successful innovation work. How good are the briefings? Are the right people involved in innovation projects? What processes are in place? Are the innovators motivated, what motivation factors are used? What happens with leading ideas?
BrainStore Innovation Coaching
Experienced BrainStore coaches support you with your innovation projects. Coaching topics include:
Improve the innovation culture within your organisation, write good briefings, compose innovation communities (from within and outside of the organisation), motivate participants and support them to move out of their comfort zone and think out-of-the box, run the Idea Machine (find good questions - allocate tools to questions), support with designing good ideas and placing leading ideas on road-maps. Technical support with the Idea Machine Engine.
BrainStore Idea Machine Engine Access
The BrainStore Idea Machine Engine Software is the ideal catalyst for your innovation work. All central building blocks of the BrainStore Idea Machine can be simply accessed via the tool, which is provided as Software as a Service (SaaS).
The key features include: Capture good briefings. Amassing tools: over 20 Tools to collect a large amount of ideas and inspirations. Illumination tools: display of brainstorming results in inspiring formats. Like tool: identify the most interesting ideas. Criteria Scan: analysis of ideas based on a set of success criteria. Idea Selection: get feedback from an ideas jury. Road maps: create the implementation plan for ideas.
The Innovation Champ's Handbook
The Innovation Champ's Handbook was published by BrainStore's founder Markus Mettler. You can order it online and it will be sent to you as a PDF file. Learn about the key factors of successful innovation work and capitalise on more than 25 years of experience.
What you will discover in the handbook: why traditional innovation approaches so often fail, the importance of a good briefing, how to compose the ideal innovation community (who to integrate - who not to integrate). How to motivate your time for innovation work, how to create awareness for change and a sense of urgency. How to use the BrainStore Idea Machine to create fresh ideas on the push of a button. How to design road maps. How to improve the innovation culture in your organisation.
Open your own BrainStore and join other partners in their innovation work.
As a partner you will receive:
* Access to the worldwide BrainStore network with fascinating people
* Access to a great set of tools and processes for your projects
* Access to numerous tutorials, templates, case studies and the partner newsletter
* The right to use the BrainStore brand and the business model
* The possibility to participate in interesting projects and the annual partner get together
BrainStore Add Ons: Net Scouting, Trend Scouting, Idea Interviews, Expert Interviews
Add spice to your innovation projects with BrainStore Add ons.
* Net Scouting: surprising ideas from the web
* Trend Scouting: surprising ideas from other countries and industries
* Idea Interviews: inputs and ideas from your customers and co-workers
* Expert Interviews: Know how and expertise from leading experts