Rivella is one of the most successful producers of soft drinks in Switzerland.

Fresh ideas for a Rivella summer promotion

On November 8, 2014 BrainStore hosted a workshop for Rivella, the leading Swiss producer of soft drinks. Teenagers from the target audience had a look at the ideas of Rivella and the agency, evaluated them and provided consumer insights and inputs for 2015!

PostFinance is the leading Swiss retail banker

What does the bank of the future look like?

On 4 September 2015 BrainStore organised a workshop for PostFinance. The topic: the future of retail banking. Staff from PostFinance, customers and lateral thinkers found surprising ideas for new products and services. Before the workshop BrainStore interviewed staff and customers of PostFinance to collect important insights which were then used to create the workshop outline.

The African Innovation Foundation is a leading African innovation catalyst

How can we unleash the potential of our youth to innovate the future of our continent?

In May 2015 a BrainStore team was invited to Skhirat, Morocco to organise an Idea Machine workshop for the topic: "How can we unleash the potential of our youth to innovate the future of our continent?". In the course of the day the 8 most promising initiatives were extracted from the raw ideas collected during the brainstorming session.

Grand Tour of Switzerland is the Swiss version of Route 66

What are surprising highlights of the Grand Tour of Switzerland?

In August 2015 a team from Switzerland tourism mandated BrainStore to find surprising ideas for highlights of the newly created Grand Tour of Switzerland. In a high octane workshop over 1,000 raw ideas were created and then over 200 concrete ideas were extracted in the illumination phase using the BrainStore Idea Machine.

BUST is a pioneer US Feminist magazine.

Fresh Ideas for BUST magazine

In February 2015 a team of about 25 people supported the founders of BUST magazine to create ideas on how to take BUST into the future. More than 1500 inspirations where created in less than 4 hours. 88 leading ideas where identified in the second part of the workshop. 20 ideas where placed on the BUST road map.

AIESEC is the leading student organisation.

What does AIESEC Switzerland's Code of Conduct look like?

On 29 June 2014 a team of AIESEC spent a inspiring day at BrainStore. We created the Code of Conduct for AIESEC Switzerland.

SRF Virus is a public broadcasting station in Switzerland.

What does Virus' Innovation Toolbox look like?

BrainStore had the pleasure and honour to host a two day workshop for the Swiss Public Broadcasting Station SRF Virus. The goal: to create an innovation toolbox which staff can use to make radio more attractive. The event took place in one of the most beautiful bars in Zurich: The Raygrodski Bar.

HUBER+SUHNER is global market leader on cabling systems for trains.

What does the cable of the future look like?

HUBER+SUHNER is the world leader in train cable systems. BrainStore supported this SME in finding amazing new business opportunities during a workshop in March 2014 in Bad Horn in Switzerland.

PPG Industries is an American global supplier of paints, coatings, optical products, specialty materials, chemicals, glass, and fiberglass.

How can we improve our innovation culture?

The coating manufacture wanted to know how to improve innovation culture within the European business unit... BrainStore organized a interactive 1/2 day session with the goal to create the "Innovation Culture Roadmap". Great insights!

FAZ: The leading German newspaper

Die FAZ rezensiert das Buch Die Ideenmaschine von BrainStore Mitgründerin Nadja Schnetzler

Ideen Die Brainstore-Maschine - Ein strukturierter Prozeß für Kreative 20.12.2004 Nadja Schnetzler: Die Ideenmaschine. Methoden statt Geistesblitz. Wie Ideen industriell produziert werden. Wiley-VCH Verlag, Weinheim 2004, 229 Seiten, 29,90 Euro. Ein schräges Buch für schräge Ideen von einer schrägen Autorin? Nadja Schnetzler, Mitgründerin und Vorstand der Brainstore AG aus dem schweizerischen Biel, hätte vermutlich nichts dagegen, wenn man ihr Buch so charakterisierte. Schließlich sind schon die Typen, mit deren Hilfe sie "einen ausgeklügelten Ideen-Produktionsprozeß und ein System aus 16 frei kombinierbaren Basisverfahren" entwickelt, alles andere als Wunschkandidaten biederer Personalleiter. Toth, langhaariger Heavy-Metal-Rocker, René, 17jähriger Schulabbrecher, aber genialer Texter, Nicolet, nichts als aufgekratzte Göre, sowie ein paar Dutzend anderer schräger Vögel haben im Laufe der vierzehnjährigen Geschichte von Brainstore in diesem Unternehmen ihre Duftmarken hinterlassen. "Leute mit einem geradlinigen und beeindruckend konsistenten Lebenslauf haben bei uns einen schweren Stand", meint Nadja Schnetzler. Ihr Grundprinzip für die Ideensuche: Man mische freche Teenager, die Dinge mit natürlicher Naivität und aus einem extremen Blickwinkel sehen, mit gestandenen Führungskräften, die auf "geht nicht", "schon probiert" und "kenn' ich schon" programmiert sind. In solchen gemischten Ideen-Workshops tauten die Krawattenträger regelrecht auf und hätten jede Menge Spaß an der Sache. Unbestritten ist für Schnetzler: Autodidakten sind die besseren "Ideenfabrikanten". Womit wir beim Thema des Buches wären: Gute Ideen, egal wofür, entstünden nicht zufällig. Man könne sie am besten in einem strukturierten Prozeß entwickeln, der nach festem Ablaufschema und mit definierten Werkzeugen arbeitet. Deshalb auch das - in diesem Zusammenhang ungewohnte - Bild von der Maschine. Die Teile dieser "Brainstore-Maschine" heißen Ideenbeschaffung, Ideenverdichtung, Ideenselektion und Ideenumsetzung. Gesteuert wird das Ganze durch das Ideenmanagement. Diese fünf Elemente bilden zugleich die Grobstruktur des Buches. Die dazugehörenden, ausführlich beschriebenen Werkzeuge kommen zum Beispiel als "TrendScouting", "KickOff", "CreatingCommunity", "IdeaCity", "LavaLamping" oder "BrainShaping" daher. Beim ersten Lesen ertappte sich der Rezensent bei dem Gedanken, diesem schrägen Haufen den Verein Deutsche Sprache auf den Hals zu hetzen: Was für eine krasse Sprachpanscherei. Je öfter man allerdings das Buch zur Hand nimmt, desto mehr erliegt man seinem unbekümmerten Charme. Erst schluckt man die Kröte der Maschinen-Metapher, dann verzeiht man - wenn auch unter Schmerzen - die anglizistischen Absonderlichkeiten, und schließlich läßt man sich noch von den seriösen Namen beeindrucken, die sich der Brainstore-Ideenmaschine bedienen: Die Liste reicht von Rolex, Nestlé und BMW bis zu Neckermann, der Universität Genf und der Schweizerischen Bahn. Es muß also etwas dran sein an dieser "industriellen Produktion" von Ideen. HEINZ K. STAHL

One of BrainStore's youngest customers

How can I become an actor?

In January 2007, Nemo, 7 years old, wanted to ideas on how to become an actor. Nemo invited friends to join the brainStorming. We used the BrainStore Idea Machine and came up with a set of amazing ideas.

BASF. World's biggest chemical company.

BASF: How will formic acid be synthesised in the future?

In March 2007 a team of about 60 people came to Biel/Bienne Switzerland to reflect on how to synthesise formic acid in the future. We used the BrainStore Idea Machine to brainstorm on chemical engineering processes. BASF went home with a set of great ideas and has since then implemented the ideas and built new production facilities. In order to tackle this complex problem, we introduced our process to a team of talented chemical engineers and explained the BrainStore Idea Machine to them. They worked alongside our staff to make sure that the chemistry knowledge was used properly within our process. BrainStore then invited a very diverse group of people related and unrelated to BASF: Chemistry students, chemistry professors from various nations and external experts. Thanks to the Ideamachine we were able to create more than a 1,000 raw ideas. Impressive! Our proven illumination phase allowed the experts to extract over 100 chemical synthesis ideas, and finally selected 10 that went into tests. Three of these were chosen for prototyping, and BASF has since implemented one of those three, creating a brand new production facility for formic acid. This project allowed BASF to re-invent a production process that was 50 years old and to make it much more efficient and much less costly.

Huntsman. Leading chemical manufacturer.

What impact will global trends have on our products?

In September 2010 a team from Huntsman came to Switzerland to brainstorm on the question of the impact of global trends on Huntsman's business.

The Kunsthaus in Zurich is one of Europe's leading modern art museums.

How can the Kunsthaus Zurich become more attractive to the young generation?

On 5 March 2006 BrainStore transformed the renowned Kunsthaus in Zurich into an Idea Factory. The quest: How can the Kunsthaus Zurich become more attractive to the young generation? It was a wonderful experience to brainstorm in this inspiring environment.

John Hanning - creator of Cosmo

Fresh Ideas for the NYC Artist John Hanning

In August 2012 a BrainStore team supported NYC Artist John Hanning to find fresh ideas for his figure "Cosmo".

Schloss Schönbrunn is Austria's number one tourist attraction.

How can we reactivate the maze in Schloss Schönbrunn?

In May 2001 the director of the Schloss Schönbrunn came to BrainStore for a creative workshop. Within a day a set of 12 ideas were created on how to make the maze more attractive to visitors. The leading ideas were implemented. The number of visitors of the maze and the labyrinth has since risen from 50,000 a year to over 300,000.

The SBB is the leading Swiss Railway company.

How can we become more attractive for the young generation?

In 1997 the Swiss Federal Railways approached BrainStore with the question "How can we make trains more attractive to the young generation". BrainStore brought together executives from the Railways and representatives from the young generation. The result: a breakthrough product the "Gleis 7" (Track 7). The card allows any person under 26 to use any train in Switzerland after 7:00 PM for an entire year for CHF 129 (about USD 145) and has provided mobility to an entire generation.

Fast Company. One of the most inspiring US tech magazines

BrainStore in Fast Company

Where do great ideas come from? They come from right here, actually. At the intersection of Plankestrasse and Rueschlistrasse, in Biel, Switzerland (also home to Rolex and Swatch), there is a cream-colored industrial building — a factory that manufactures and sells ideas. All kinds of clients have come here, seeking all kinds of ideas: Novartis, the pharmaceuticals giant, came to find ideas for new food products; the Swiss Cancer Association came looking for ideas on how to promote the use of sun-protection products; and a 70-year-old woman once came in search of an idea that might help her fall in love again. And this idea factory filled every order. The BrainStore, as this fast-growing operation is called, is the brainchild of Markus Mettler, 33, and Nadja Schnetzler, 27. Along with their 31 colleagues, Mettler and Schnetzler have developed a creative approach to the hard work of creativity. Their central proposition: You can't rely on rare flashes of brilliance — "eureka moments" — if you want to produce a steady stream of good ideas. Instead, you must approach the manufacturing of ideas with as much rigor and as much discipline as you apply to the manufacturing of assembly-line products. "Our idea factory has all of the elements of an industrial process," Mettler explains. "You can follow an idea from one step to another." But don't get the wrong idea. There's nothing bureaucratic about the BrainStore's idea-generation process. Indeed, the first stop for every project is the Creative Lab, a large, airy room filled with all kinds of supplies for different projects: glitter, glue, crayons, beads, colored paper, model-building gear — and a white, cast-iron bathtub to remind employees that (as Mettler says) "great ideas start with completely unrealistic thoughts." If you're serious about being creative, he argues, you've got to give yourself license to be playful. With that in mind, whenever the BrainStore faces a truly big creative challenge, it calls in the big guns: kids. The BrainNet is a 1,500-person global network comprised mainly of young people aged 13 to 20 (some adult professionals are also involved), who help the BrainStore by scouring the world for new trends and offbeat sources of inspiration. "We're not looking for average ideas," says Mettler. "We're looking for crazy ideas. We use kids to find those ideas, because they know how to talk without letting their thinking get in the way." The BrainStore mixes these young people with members of its client teams during creative workshops. "One of the ideas behind the company was to blend the professionalism of experts with the unbridled enthusiasm of kids," says Schnetzler. Adds Mettler: "We have 17-year-olds working on products and campaigns for such companies as Nestlé and the Swiss railway. It's cool for kids to be able to say, 'Hey, I was a part of that.' " Last December, for example, nine kids visited Biel to brainstorm with five executives from Credit Suisse, one of the country's top banks. They faced a thorny issue: how to phase out a passbook-savings plan that Swiss families had cherished for years but that bank employees had come to see as obsolete. The cross-generational teams developed a set of scenarios that led to a stream of raw ideas. Later, those ideas will go through the remaining steps in the BrainStore assembly line: compression (in which a team of in-house employees and outside experts sorts through ideas and picks out the best ones); testing (research and prototype); and finishing (marketing campaigns and positioning strategies). Separating the process into steps, argues Mettler, keeps innovation flowing. "Creativity can cause a lot of confusion," he says. "When a group starts brainstorming freely, it will often digress after just three sentences. Or you get people trying to synthesize ideas while they're acquiring ideas, or trying to acquire ideas while they're compressing ideas. Then the whole system pretty much gets out of whack." But, by breaking the creative process into steps and developing tools to optimize those steps, this idea factory is able to run at an ever-faster pace. "We're striving to perfect our system in terms of speed and efficiency," says Mettler. And for that reason, he insists, the BrainStore will never run out of ideas. Contact Markus Mettler by email (welcome@brainstore.com), or visit the BrainStore on the Web (www.brainstore.com). Sidebar: Ideas While You Wait "The BrainStore" is a fun name for a group of smart creativity consultants whose clients include some of the world's biggest companies. But it's more than just a name. Along with offering consulting services, Markus Mettler and his colleagues run a store that actually sells over-the-counter creativity. One customer walked into the store (it's attached to the factory) in search of ideas about what to say in his wedding speech; a woman came in looking for a special way to celebrate her father's 50th birthday; and a group of schoolgirls visited to learn how to make their classroom look better. The BrainStore outlet helps customers meet creative challenges — usually within 15 to 30 minutes, and usually for less than $20. "We spent about a year developing the idea for an idea shop," says Mettler. "We realized that it's possible to compress the entire idea-generation process into just 15 minutes. While that may not be enough time to develop a new product, it is enough time to name a hamster." And that's the real value of this retail outlet: It continues to shed light on the process required to generate any idea. "The most important thing that you can do is to open your eyes and your mind," says Urs Heer, 29, the BrainStore's chief of production. "And it helps to think fast. Without speed, people get bored, and boredom allows for distraction. That's true whether you're working with Nestlé or with a little-old lady who wants ideas on how to handle her cat."

Government of the Swiss state of Berne

What does the future of the State of Berne look like?

On 10 November 2010 the Government of the Swiss State of Berne met with kids to reflect on the ideas for the future of the the State of Berne. What matters for you in 2050 the ministers where interested to learn (the kids we invited will be the same age as the ministers in 2050...). The exchange of ideas was full of energy and insights.

Coca-Cola is a leading softdrink manufacturer

What are unusual shopper marketing measures for the EURO 2016?

On 3 December 2015 a team of about 40 participants and members of the organising team met in Paris to find surprising real-time shopper marketing ideas which Coca-Cola can use to interact with customers during the EURO 2016 football championship. The multinational team included participants from France, Germany, the UK, Spain and Switzerland.

BMW. Leading manufacturer of premium automobiles

Re-inventing the sales approach for BMW Z4

The BMW Z4 is a rear-wheel drive roadster sports car tailored for the young successful person who loves speed and freedom. In 2007, BrainStore was called to create ideas that would be implementable at high speed and would help increase the sales of the Z4 brand. The ideas were created using the Ideamachine, with participants from the cars target audience, below-the-line marketing experts, experts from BMW and teens. All ideas created were below-the line campaign ideas, for instance the free ride offered to customers of tailor-shops, or the cinema campaign that used the Dolby Surround System to advertise the incredible engine sound of the roadster. The sound was recorded directly from within the engine and presented to cinema audiences all over Europe.

The National Academy is the leading association of American artist and architects

BrainStore at the National Academy in NYC

With 187 years of experience and challenge, the Academy is poised to fully participate in the fast-paced, knowledge driven environment that today’s cultural consumers demand. From 29 October 2013 to 1 November 2013 BrainStore organized a series of workshops for the National Academy in NYC. About 50 participants joined the Academy’s Board and staff for a laboratory of ideas to help design the Academy’s next life cycle and find actions to propel the ambitious transformation of this unique, legacy rich arts organization.

Little Tree - the no 1 for air refreshers in cars.

Fresh Ideas for Little Tree (Wunderbaum)

In March 2012 a team of brainstormers gathered at an old farm to seek for surprising marketing ideas for Wunderbaum (Little Tree) air fresheners. The workshop was high octane and lots of fun. With amazing results.

BMW. Leading builder of automobiles.

Creating Ideas for the new convertible rooftop for BMW

BrainStore had the honour to create ideas for the new convertible rooftop for BMW. We used the BrainStore Idea Machine to come up with surprising new designs and then built rapid prototypes in a large warehouse in Lucerne, Switzerland. The team had lots of fun and the out-of-the-box approach led to many new engineering ideas.

The key ingredients of innovation.

Markus Mettler speaks at Creative Mornings in Geneva

Markus was honored to be invited to speak at the Creative Morning session in Geneva on 18 October 2013. Have a look at the video!

Time Magazine: one of the most famous magazines

BrainStore is portrayed in Time Magazine

Monday, Apr. 02, 2001 For those of us who believe there's nothing in life more maddening than simply trying to come up with a good idea, Markus Mettler and Nadja Schnetzler, the brains behind Switzerland's Brainstore, are here to help. The company's 35 employees will develop ideas for just about anyone: multinationals, local public agencies, people who walk in off the street. They'll charge you for it, because Mettler and Schnetzler think that coming up with original ideas is indispensable to running a successful business, or leading a meaningful life. But most people don't devote enough time to it. "We have companies coming to us that employ 70 people to buy office equipment but have no one who is paid to develop or buy new ideas," Mettler says. Since they founded Brainstore 12 years ago, Schnetzler and Mettler have evolved a process for manufacturing ideas that is efficient chaos. "We stick to a factory mentality, so ideas are always developed in the same steps," says Schnetzler. "Within those steps we can have pure madness." It begins in the creative lab, where the company arranges an anything-goes brainstorm session that hooks up clients (they include Nestlé, General Motors and Crossair) with industry experts, Brainstore staffers and about a dozen savvy teenagers. Says Mettler: "The basic idea for the business is to bring together the creative potential of the young generation with the professionalism of the business world." Once the ideas are on the table, Brainstore's factory workers — a diverse crew of twentysomethings fueled by junk food, caffeine and cigarettes — go to work, molding outlandish inspirations into practical ideas, and then putting them through a "quality control" system to make sure the ideas would be intelligible even to a seven-year-old. For big projects, Brainstore mobilizes its trendspotters, a worldwide network of 2,000 people. To generate ideas for a new Novartis breakfast food, the company enlisted trend scouts as far away as Japan and South Korea. Brainstore also peddles over-the-counter solutions for the myriad dilemmas faced by everyday people, ranging from a Mercedes owner in Zurich exasperated by the constant theft of his car's hood ornament (Brainstore's idea: ask dinner-party guests to bring a spare hood ornament rather than a bottle of wine) to a father whose three daughters spent too much time on the telephone (Brainstore: switch to coin-operated phones). Sound simple? That's the point. "There's no magic behind it," Mettler says. "If we can produce these ideas in a small Swiss town, it can be done anywhere."

SRF is the leading Swiss Broadcasting corporation.

How can we be better innovators?

A team from SRF (the Swiss Radio) learned how to create fresh ideas at the push of a button. Lots of fun. Lots of practical experience.

BrainStore at the UN.

How to promote African Science in the Western world

In March 2008 BrainStore hosted a workshop in Addis Ababa in Ethiopia in the UN building. The topic "How to promote African Science in the Western world"

New Ideas for the Naville Retail Group

In April 2011 a team of the Naville Retail Group in Geneva, lateral thinkers and external experts came to Biel/Bienne to reflect on the future of their retail business. During the two day workshop over 2,000 raw ideas were created in the Idea Factory. The leading ideas were identified and later place on the organization's road map.

Koneksa - A startup in medical data mining.

How can patients increase adherence to medicine?

In February 2014 BrainStore organized a high octane multi part workshop sequence in Brooklyn to answer the question: "How can patients increase adherence to medicine?" About 60 participants contributed to the amazing experience - from Koneksa, from Merck. We also integrated patients, lateral thinkers, external experts to the community.

Southern Cross is a private school in Hoedspruit, South Africa

Training and Workshop in South Africa

In October 2014 BrainStore hosted an Innovation Champ Training and a Creative Workshop at Souther Cross School in Hoedspruit, South Africa. An amazing innovation experience in a school embedded in a wild live reserve.

OeBB Austrian Railways

New product ideas for the Austrian Railways

In April 2010 a team of about 60 participated in a two day workshop in Vienna, Austria, to create new product ideas for the Austrian Railways, OeBB. The workshop took place in an old warehouse.

Curaviva. The Swiss Association of Retirement Facilities.

How would we like to grow old?

In June 2012 a BrainStore team supported Curaviva.ch to discover how we would like to grow old. What does it mean to be a Senior Citizen in 2050? We invited Senior Citizens, teenagers and health care professional to a workshop. The youngest participant was 12 the oldest one was 92. Before the workshop, BrainStore made a short movie in which teenagers interviewed children between 4 and 15 about their ideas about getting older. This movie served as an inspirational source during the workshop, where participants from various facilities for the elderly as well as outside thinkers came together to create new ideas with the BrainStore Ideamachine. The different facilities then started implementing the ideas they liked best, based on their own philosophy and needs. Here is a link to the movie with ideas from children about their wishes for their own old age: http://bit.ly/curaviva_movie

The City of Biel is a bilingual city in Switzerland

How can the city of Biel become more attractive?

The Swiss Museum Pass provides access to over 200 museums in all of Switzerland

How will the Swiss Museum Pass celebrate the 20th anniversary in 2016?

On 5 September 2014 BrainStore organized a workshop for the Swiss Museum Pass, an organisation providing a pass allowing users to access about 200 museums in Switzerland. The workshop took place in an old castle the "Schloss Lenzburg".

Greenpeace. Leading environmentalist organization.

Creative Workshop for Greenpeace: how can we better collaborate

On 4 May 2007 about 80 people came to Biel/Bienne Switzerland to support Greenpeace to find ideas on how to better collaborate.

German city

What does a new city neighbourhood look like in Pforzheim Germany

In May 2007 BrainStore worked with the City of Pforzheim in Germany to create ideas for a new city neighbourhood. The new neighbourhood is finished now and many families enjoy high quality living in this amazing area.

One of the larges NGOs preserving wildlife and nature

New ideas for young target audiences: WWF

For the World Wide Fund For Nature (WWF) BrainStore has worked with children and young adults this year. With children, we developed ideas for the rework of the Swiss Children’s Pandaclub Website. The children were very enthusiastic and interested in bringing their ideas to the table and we had lively discussions about the integration of social media into the website. For young adults, we conducted an idea test for three ideas on how young people can participate in energy saving activities. We identified teens in all Swiss regions of all languages and asked them which project they preferred. The WWF is currently implementing the ideas.

SBB: The Federal Swiss Railway Company

How can we streamline information sharing across out communication platforms?

How can we streamline information sharing across out communication platforms? This topic was addressed during a one day BrainStore creative workshop in June 2017 in Zurich. The participants: SBB employees, lateral thinkers and a well composed organising team. All participants contributed to the creation of a set of amazing ideas.

Intermundo is the association of the Swiss Youth Exchange Organisation

Creative Workshop for Intermundo: Trend hunting

About 40 participants supported Intermundo to find surprising trends concerning youth exchange. The event tool place in an event location in Zurich.

BFE. Swiss Federal Department of Energy.

Creative-Workshop: visionary ideas for the future of mobility.

On 23 November 2016 BrainStore collaborated with the Swiss Energy Department and organized a creative workshop to create visionary ideas for the future of mobility. About 80 participants contributed with their ideas and inspirations.

GFCH

Die WIR Bank ist eine gesamtschweizerische Mittelstandsbank.

Future Expedition für die WIR Bank: Die WIR Bank im Jahre 2023

Im Juni 2013 ging es um die Zukunft des Geldes, des Bezahlens und der Bank. Einige Dutzend Teilnehmer und Teilnehmerinnen tauschten ihre Ideen dazu in einem anregenden, kreativen Workshop aus.

A claim for the eHealth services of the Swiss Post

Atupri ist eine führende Schweizer Krankenkasse

Kreativ-Workshop für Atupri: Frische Ideen für gesundheitsfördernde WOW-Angebote

Am 15. Oktober 2015 trafen sich auf dem Gurten in Bern QuerdenkerInnen, Zielgruppenvertretende und ExpertInnen, um gesundheitsfördernde Angebote für potenzielle und bestehende Atupri Kunden zu entwickeln, welche allen ein WOW entlocken. Die Favoritenideen wurden in einem weiteren Schritt gemeinsam mit den Mitarbeitenden von Atupri auf einer Road Map platziert und stehen bereit für die Umsetzung.

Quality Alliance Eco-Drive fosters economical and ecological driving.

This is how we motivate fleet-managers to see efficicient driving as an opportunity.

Rund 30 Flottenmanager trafen bei diesem Workshop auf zukunftsweisende Aufgaben, eine lockere Atmosphäre und sechs Querdenker und -denkerinnen. In dieser Konstellation entstanden innert weniger Stunden über tausend Rohideen und schliesslich über hundert konkrete Ideen zum Workshopthema. Dazu beigetragen hat sicher auch das Video, in dem Kinder zur Zukunft des Flottenmanagements befragt wurden.

QAED fördert in der Schweiz das ökonomische und ökologische Fahren von Motorfahrzeugen

Kreativ-Workshop für Quality Alliance Eco-Drive: Highlights der EcoDrive-Strategie 2018 bis 2020

Am 25. Januar 2017 wurden in Bern Ideen für die neue EcoDrive-Strategie entwickelt. Mit von der Partie waren unter anderem Fahrlehrer, Expertinnen, Querdenker und Flottenmanager – und die Ideenmaschine, dank der am Vormittag viele hundert Rohideen entstanden, welche am Nachmittag zu konkreten Ideen weiterentwickelt wurden.