Markus Mettler's BrainStore

Uns begeistern: spannende Herausforderungen und interessante Menschen.

Willkommen im BrainStore von Markus Mettler. Markus ist BrainStores Gründer und arbeitet an Innovationsfragen seit seinem erfolgreichen Studienabbruch 1989. Markus bringt Erfahrung von über 2'000 Innovationsprojekten mit und interessiert sich vor allem für knifflige Themen. Ein besonders Augenmerk von Mettler's BrainStore ist der Fokus auf die Innovations-Kultur. Was braucht eine Organisation heute, damit Innovationsarbeit zu einem Bestandteil der Kultur im Unternehmen wird? Wie können Menschen von innerhalb und ausserhalb der Organisation zweckmässig eingebunden werden?


Markus Mettler - Store Champ

I enjoy delighting customers and having a good time.

Milena Rutz

Milena joined Mettler's BrainStore

Alenka Bonnard


Nadja Schnetzler


Julia Kuhn

Als Industrial Designerin und Innovationskuratorin lebe ich seit 11 Jahren in Biel. Ich verbinde verschiedene Blickwinkel auf die Schweizer Ideenlandschaft.

Luca Weber

I just enjoy working with Markus and his clients creating new opportunities for the future.

Product Name Product Description
BrainStore Creative Workshop 2 Days
Creative workshop 2d
The "Creative Workshop 2 Days" is a great format to create a set of fresh ideas for a mission critical topic. We use the proven BrainStore Idea Machine. At the end of the workshop we have set of concrete ideas. Every idea has been analysed based on success criteria. The leading ideas are visualised in a comparable manner and placed on a road map.
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BrainStore Creative Workshop 1 Day
Creative workshop 1d
The "Creative Workshop 1 Day" is an intensive workshop to create ideas for a strategic relevant innovation challenge within one day. During the workshop we use the proven BrainStore Idee Maschine process. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
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BrainStore Creative Workshop 1/2 Day
Creative workshop halfd
The "Creative Workshop 1/2 Day" is a great format for a simple innovation challenge and to get acquainted with the BrainStore Idea Machine. The workshop is structured in three parts: 1) The amassing phase (goal: quantity). 2) The illumination phase (goal: quality). 3) The like phase (goal: identify the most promising ideas). At the end of the workshop we have a set of concrete ideas, and we know which ideas resonate the most among the participants.
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BrainStore Expedition Future
Expedition future
The "BrainStore Expedition Future" is a great voyage to the future of your organisation. Detached from the micro stress of daily business we will look into the future of your organisation. We create awareness for the need of change and a sense of urgency. We leave the comfort zone. We develop powerful initiatives targeting at different areas of your work. We will return from the expedition with a road map for next steps. The expedition is led by experienced BrainStore expedition guides.
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BrainStore Innovation Champ Training
Innovation champ training
Since 2013, BrainStore's founder Markus Mettler hosts the Innovation Champ Training. This unique training experience always takes place on the first Monday and Tuesday of the month - in alternating locations. The Innovation Champ Training is for innovators, who want to perfection their skills. Each training is customised to the needs of the participants. The basis of the training is BrainStore's "DNA of Innovation" as well as the BrainStore Idea Machine.
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BrainStore Innovation Training for Teams
The BrainStore "Innovation Training for Teams" is ideal for innovation teams within organisations. Based on a good briefing and the needs and the desires of the participants BrainStore designs a customised training program. Experienced BrainStore trainers lead the trainings. Learning by doing and collecting practical experience is a key success factor of BrainStore's "Innovation Training for Teams".
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BrainStore Innovation Check-Up
Check up
The "BrainStore Innovation Check-Up" is a customised analysis of the innovation work in your organisation. The BrainStore-Team examines how your team applies the key factors of successful innovation work. How good are the briefings? Are the right people involved in innovation projects? What processes are in place? Are the innovators motivated, what motivation factors are used? What happens with leading ideas?
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BrainStore Innovation Coaching
Innovation coaching
Experienced BrainStore coaches support you with your innovation projects. Coaching topics include: Improve the innovation culture within your organisation, write good briefings, compose innovation communities (from within and outside of the organisation), motivate participants and support them to move out of their comfort zone and think out-of-the box, run the Idea Machine (find good questions - allocate tools to questions), support with designing good ideas and placing leading ideas on road-maps. Technical support with the Idea Machine Engine.
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BrainStore Idea Machine Engine Access
Idea machine engine
The BrainStore Idea Machine Engine Software is the ideal catalyst for your innovation work. All central building blocks of the BrainStore Idea Machine can be simply accessed via the tool, which is provided as Software as a Service (SaaS). The key features include: Capture good briefings. Amassing tools: over 20 Tools to collect a large amount of ideas and inspirations. Illumination tools: display of brainstorming results in inspiring formats. Like tool: identify the most interesting ideas. Criteria Scan: analysis of ideas based on a set of success criteria. Idea Selection: get feedback from an ideas jury. Road maps: create the implementation plan for ideas.
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The Innovation Champ's Handbook
Innovation champ handbook
The Innovation Champ's Handbook was published by BrainStore's founder Markus Mettler. You can order it online and it will be sent to you as a PDF file. Learn about the key factors of successful innovation work and capitalise on more than 25 years of experience. What you will discover in the handbook: why traditional innovation approaches so often fail, the importance of a good briefing, how to compose the ideal innovation community (who to integrate - who not to integrate). How to motivate your time for innovation work, how to create awareness for change and a sense of urgency. How to use the BrainStore Idea Machine to create fresh ideas on the push of a button. How to design road maps. How to improve the innovation culture in your organisation.
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BrainStore Partnership
Open your own BrainStore and join other partners in their innovation work. As a partner you will receive: · Access to the worldwide BrainStore network with fascinating people · Access to a great set of tools and processes for your projects · Access to numerous tutorials, templates, case studies and the partner newsletter · The right to use the BrainStore brand and the business model · The possibility to participate in interesting projects and the annual partner get together
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BrainStore Add Ons: Net Scouting, Trend Scouting, Idea Interviews, Expert Interviews
Brainstore add ons
Add spice to your innovation projects with BrainStore Add ons. · Net Scouting: surprising ideas from the web · Trend Scouting: surprising ideas from other countries and industries · Idea Interviews: inputs and ideas from your customers and co-workers · Expert Interviews: Know how and expertise from leading experts
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Leading manufacturer of food.
Kraft Europe Future Expedition
One of BrainStore's youngest customers
How can I become an actor?
AIESEC is the leading student organisation.
What does AIESEC Switzerland's Code of Conduct look like?
BASF. World's biggest chemical company.
BASF: How will formic acid be synthesised in the future?
Huntsman. Leading chemical manufacturer.
What impact will global trends have on our products?
The Kunsthaus in Zurich is one of Europe's leading modern art museums.
How can the Kunsthaus Zurich become more attractive to the young generation?
John Hanning - creator of Cosmo
Fresh Ideas for the NYC Artist John Hanning
Schloss Schönbrunn is Austria's number one tourist attraction.
How can we reactivate the maze in Schloss Schönbrunn?
The SBB is the leading Swiss Railway company.
How can we become more attractive for the young generation?
Fast Company. One of the most inspiring US tech magazines
BrainStore in Fast Company
PostFinance is the leading Swiss retail banker
What does the bank of the future look like?
Government of the Swiss state of Berne
What does the future of the State of Berne look like?
Coca-Cola is a leading softdrink manufacturer
What are unusual shopper marketing measures for the EURO 2016?
The African Innovation Foundation is a leading African innovation catalyst
How can we unleash the potential of our youth to innovate the future of our continent?
Rivella is one of the most successful producers of soft drinks in Switzerland.
Fresh ideas for a Rivella summer promotion
BMW. Leading manufacturer of premium automobiles
Re-inventing the sales approach for BMW Z4
Grand Tour of Switzerland is the Swiss version of Route 66
What are surprising highlights of the Grand Tour of Switzerland?
The National Academy is the leading association of American artist and architects
BrainStore at the National Academy in NYC
PPG Industries is an American global supplier of paints, coatings, optical products, specialty materials, chemicals, glass, and fiberglass.
How can we improve our innovation culture?
Little Tree - the no 1 for air refreshers in cars.
Fresh Ideas for Little Tree (Wunderbaum)
BMW. Leading builder of automobiles.
Creating Ideas for the new convertible rooftop for BMW
HUBER+SUHNER is global market leader on cabling systems for trains.
What does the cable of the future look like?
The key ingredients of innovation.
Markus Mettler speaks at Creative Mornings in Geneva
Time Magazine: one of the most famous magazines
BrainStore is portrayed in Time Magazine
SRF is the leading Swiss Broadcasting corporation.
How can we be better innovators?
SRF Virus is a public broadcasting station in Switzerland.
What does Virus' Innovation Toolbox look like?
BrainStore at the UN.
How to promote African Science in the Western world

New Ideas for the Naville Retail Group
Koneksa - A startup in medical data mining.
How can patients increase adherence to medicine?
Southern Cross is a private school in Hoedspruit, South Africa
Training and Workshop in South Africa
FAZ: The leading German newspaper
Die FAZ rezensiert das Buch die Ideenmaschine von BrainStore Mitgründerin Nadja Schnetzler
OeBB Austrian Railways
New product ideas for the Austrian Railways
Curaviva. The Swiss Association of Retirement Facilities.
How would we like to grow old?
BUST is a pioneer US Feminist magazine.
Fresh Ideas for BUST magazine
The City of Biel is a bilingual city in Switzerland
How can the city of Biel become more attractive?
The Swiss Museum Pass provides access to over 200 museums in all of Switzerland
How will the Swiss Museum Pass celebrate the 20th anniversary in 2016?
German city
What does a new city neighbourhood look like in Pforzheim Germany
Greenpeace. Leading environmentalist organization.
Creative Workshop for Greenpeace: how can we better collaborate
Swiss Post New Business
A claim for the eHealth services of the Swiss Post
One of the larges NGOs preserving wildlife and nature
New ideas for young target audiences: WWF
Intermundo is the association of the Swiss Youth Exchange Organisation
Creative Workshop for Intermundo: Trend hunting
BFE. Swiss Federal Department of Energy.
Creative-Workshop: visionary ideas for the future of mobility.
Die WIR Bank ist eine gesamtschweizerische Mittelstandsbank.
Future Expedition für die WIR Bank: Die WIR Bank im Jahre 2023
Atupri ist eine führende Schweizer Krankenkasse
Kreativ-Workshop für Atupri: Frische Ideen für gesundheitsfördernde WOW-Angebote
QAED fördert in der Schweiz das ökonomische und ökologische Fahren von Motorfahrzeugen
Kreativ-Workshop für Quality Alliance Eco-Drive: Highlights der EcoDrive-Strategie 2018 bis 2020

BrainStore works with 6 tools

BrainStore works with 6 proven tools:

a) Ongoing improvement of the innovation culture within an organisation
b) Preparation of innovation work: work with good briefing
c) Composition of innovation communities
d) Motivation of participants to innovate
e) Use the idea machine to create fresh ideas at the push of a button
f) Placement of leading ideas on road maps

The Idea Machine Process


BrainStore Innovation Champ Training, 7 and 8 August 2017 in Biel/Bienne, Switzerland
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Join the Innovation Champ Training! A unique, high octane learning experience and a bubble bath for your innovation spirit. Ideal if you are looking for new ways and ideas to tackle your innovation and change challenges!


What to expect:

→ A unique learning experience. A nice blend of robust background information, real-life examples and inspiring exercises.

→ Direct access to 25 years of experience. Markus Mettler, BrainStore’s founder will host the training (experience in more than 2’000 projects).

→ A tool-set you can use every day. All participants receive a comprehensive documentation and a tool set for your daily innovation work.

→ Interesting participants. Look forward to working with an interesting team united by the passion for change and innovation. An inspiring environment

→ Every training takes place in an inspiring environment with space to think out-of-the-box.

→ A participation certificate. Every participant receives a certificate with a confirmation and a overview of the topics we looked into.


This training is for you if you are thinking about these questions...

→ How do I identify the most important innovation challenges in my organization and focus on what really matters?

→ What are the prerequisites for successful innovation work? How do I best prepare an innovation project?

→ How do I expand my personal innovation network? How do I compose a creating community for a specific project?

→ How do I motivate human beings to think out-of-the-box (also those who don’t think they are especially imaginative)?

→ What are the most stimulating tools for innovation work (digital and analog tools)? How to create fresh ideas at the push of a button?

→ How do I identify a good idea? What is required for successful implementation work?

→ How do I deal with fear and failure when it comes to innovation? How can I improve the innovation culture in an organization?

→ How can I best follow my passion for innovation and my desire to improve things and grow my innovation expertise?

The training always starts 10am and lasts until 5pm (on both days). Check-In is at 9:30 am. It is only possible to join for both days. The costs: The price for the two day training is based on the avant-garde BrainStore «Pay-What-You-Wish» business model. After the training you have two days of time to reflect on the value the training provided to you and to set a price. You can set any price you wish. There is no minimum and no maximum price. After indicating the price you will receive an invoice - due within 10 days.
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BrainStore Innovation Champ Training, 4. und 5. September 2017 in Bremerhaven, Germany (in German)
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Ein einmaliges Lern- und Erfahrungserlebnis für alle, welche sich für das Thema Innovation interessieren und nach neuen Wegen und Ideen suchen, wichtige Innovations- und Veränderungs-Themen anzupacken.

Zwei Tage lang beschäftigen wir uns u.a. mit folgenden Themen:

→ Wie identifiziere ich die wichtigsten Innovations-Herausforderungen und fokussiere mich auf das, was wirklich relevant ist?

→ Was sind die Voraussetzungen für gute Innovationsarbeit und wie bereite ich ein Innovations-Projekt vor?

→ Wie erweitere ich mein persönliches Innovations-Netzwerk und schaffe eine Innovations-Community für meine Projekte?

→ Wie motiviere ich Menschen zur Innovationsarbeit, auch solche, die sich nicht als “kreativ” betrachten?

→ Welche anregenden Werkzeuge gibt es für Innovationsarbeit (digitale Tools und Workshop-Tools). Welche Tools eignen sich für welche Aufgaben?

→ Wie erkenne ich eine gute Idee und was sind die Voraussetzung für die gute Implementierung von Ideen?

→ Wie gehe ich mit Rückschlägen und widrigen Umständen um und verbessere dabei die Innovationskultur in meiner Organisation?

→ Wie kann ich meine Freude an Neuem und mein Interesse an Veränderungsthemen am besten umsetzen und laufend dazulernen?


Das erwartet dich...

1. Ein einmaliges Lernerlebnis: Perfekte Kombination von Theorie und Praxis. RaschesTempo, viele Praxisbeispiele, interessante Aufgaben.

2. Zugriff auf grossen Erfahrungsschatz: Markus Mettler, BrainStore-Gründer leitet das Training. Markus bringt Erfahrung aus über 2’000 Innovationsprojekten mit.

3. Werkzeug-Set für täglichen Einsatz: Alle Teilnehmer erhalten eine ausführliche Dokumentation mit einem Werkzeugset für den täglichen Einsatz.

4. Eine inspirierende Umgebung: Jedes Training findet in einer aussergewöhnlichen Umgebung statt. Das öffnet Horizonte für Neues.

5. Ein guter Mix von Teilnehmern: Freue dich auf ein ausgewogen zusammengesetztes Team mit interessanten Menschen!

6. Teilnehmer-Zertifikat: Alle Teilnehmer ein Zertifikat mit einer Teilnahmebestätigung und einer Übersicht der Lerninhalte.

Datum, Zeiten, Ort: 4. und 5. September 2017 in Bremerhaven Zeiten an beiden Tagen: 10.00 Uhr bis 17.00 Uhr, Check-In ist jeweils um 09.30 Uhr. Die Trainingssprache ist deutsch, die Unterlagen sind englisch. *** Organisation: Das Training wird von BrainStore durchgeführt. *** Kosten: Das Training wird auf der Pay-What-You-Wish-Basis angeboten. Nach dem Training hast du zwei Tage Zeit, dir zum Wert des Trainings Gedanken zu machen und den Preis festzulegen. Es gibt kein Minimum und kein Maximum. Über den mitgeteilten Preis erhältst du eine Rechnung, fällig innerhalb von 10 Tagen. *** Hast du Fragen? sowie stehen gerne für Fragen zur Verfügung.
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Get the Innovation Champ's Handbook
Innovation champ's handbook edition june 2013 v2

Get your copy of the Innovator's Handbook. Learn about innovation and access 20 years of experience.

What you learn?

Why the classical innovation approach so often fails
The importance of a good briefing
How to compose a creating community - who to integrate
How to motivate people to think out of the box
How to create ideas at the push of a button with the idea machine
How to place ideas on road maps
How to improve your innovation culture.

The book is sold based on the Pay-What-You-Wish-Principle. After receiving the book as a PDF you have two days of time to reflect on the value and to set the price. You can set any price you like. You will then receive an invoice, due within 10 days. You can pay via PayPal or via wire transfer.
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BrainStore Partnership
Partner pic

Open your own BrainStore. In your town, in your organisation or on the web. Join the growing number of BrainStore partners who delight customers with fresh ideas brought to life and are having a good time doing so.

Ideally you are a very curious person, you like challenges, you're equipped with an entrepreneurial spirit and you like language. BrainStore offers a compelling package of services and support to the partner network which allow you to get started with your own BrainStore fast and efficiently.

As a partner

- you get access to the BrainStore brand
- you can open your own store (web or for real),
- you get access to state of the art innovation tools and processes,
- you can connect within a great network
- you get support services.

The partnership is granted based on the Pay-What-You-Wish principle. Every month you set the price for the partnership. You can set any price you like!
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Contact this store Markus Mettler's BrainStore





Store email

Phone number

+41 79 400 5220


Markus Mettler's BrainStore | Biel/Bienne | Switzerland | | | Phone number: +41 79 400 5220