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Expand your comfort zone in the quest for the unknown unknowns.

What is a Flexpedition

The "BrainStore Flexpedition" is a unique journey into the future of your organization. Detached from day-to-day business, central themes of the future are considered.

During the Flexpedition, an awareness of the necessity of change and the desire for the future arises. The comfort zone is extended.

During the Flexpedition, initiatives are created which affect different areas of the organization and can be put into practice after the return.


There are...

  • Things we know
  • Things we know we don't know.
  • Things we don't know we don't know.

Goal of the Flexpedition

Together we set out to discover uncharted territories of which we do not yet know today that they exist.

These observations and encounters lead to new approaches - even far beyond today's imagination.

These approaches form the breeding ground for change.

Usage and value created

Typical questions

  • What are the unknown unknowns?
  • How do we want to help shape the future?
  • Which scenarios do we want to be prepared for?
  • Where will our organization stand in 10 years?
  • How do we create a desire for the future and change?
  • How do we increase market proximity and agility?
  • Where do we break out of traditional silo structures?
  • How do we create a completely new innovation culture?



The Flexpedition lives from the diversity of the participants - looking for a good mix of complementary personalities - the more heterogeneous the better.

The composition of the expedition team is of central importance.

  • Customer (responsibility, use of results, financing, "investor")
  • Coaches (stationary, field, BrainStore)
  • Participants
  • External contributors
  • Responsible logistics

Prerequisites for participation

  • Voluntary participants only (in each part)
  • The participants have passed the assessment
  • The participants were involved in the training phase

Lead Time

Duration of a Flexpedition

A Flexpedition consists of 6 clearly defined parts

Working in cycles

After each stage has been completed, the scope of the subsequent stage will be determined jointly on the basis of the results, findings, and experience of the previous stage.

After each stage, there is a possibility of stopping. Within one stage it is possible to stop only in case of emergency.

Nobody is forced to be present at a stage.


image/svg+xmlPAYWHAT YOU WISH
All BrainStore offers are based on BrainStore's avant-garde "Pay-What-You-Wish-Model". After receiving the deliverables you have two days to reflect on the value and to set the price. You can set any price you wish. There is no minimum and no maximum. BrainStore will send you and invoice for the amount indicated, due within 10 days. Third party costs are covered by the customer.

Examples for the usage

Design the future

What tools support us to design the future?

Which scenarios do we want to be prepared for
Create a desire for future and change

How can we instill an irresistible desire for change within our organization?

Transform innovation culture
Break out of traditional silo structures

How can we break out of traditional silo structures within our organization and enable productive collaboration between departments, management levels and functions.


The Customer

The customer provides information and feedback and provides resources for the project.


The champ is the interface between the team and the customer


The participants bring in fresh ideas and new perspectives

BrainStore Trainers

Experienced Brains who guide you through the learning experience.

External experts

External experts are people who have been dealing with a (partial) topic for a long time without having to deal with the situation of the project challenge. We often recruit these people in other industries.

Step by step

Kickoff Meeting

We start every project with a kickoff meeting.

Learn more...


We make sure that we have a good briefing - it's the foundation for a good collaboration.

Learn more...

Recruitment Expedition Team - Assessment
"Get. It. Done"

BrainStore creates a report with the results and the recommendations.

Learn more...

Set the price - Debriefing

The customer now has two days to reflect on the value and to set the price. After the cycle is concluded a debriefing with the customer takes place.

Learn more...

Tools in this products

Briefing Tool

BrainStore makes available a robust briefing structure.

Offers Engine

Create intriguing collaboration offers to share within or outside of your existing community.

Community Tool

This tool allows you to compose the community for your project. Also allows you to fine tune roles and access privileges.

Idea-Machine Engine

The Idea Machine Engine provides the online platform to cover the entire content creation process with the Idea machine from the briefing through the roadmap.

Road Map Tool

The simplest way to create a common understanding of the future is to work with road maps.

Unusual encounters

Working with BrainStore means collaboration with diverse, inclusive teams. We enjoy integrating many different viewpoints in our work.

Get insights into unusual organizations

For example: Construction of prototypes for BMW convertible tops in specialized organization.

Unusual locations

We find unusual locations including accommodation.