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Expand your comfort zone in the quest for the unknown unknowns.

What is a Flexpedition

The "BrainStore Flexpedition" is a unique journey into the future of your organization. Detached from day-to-day business, central themes of the future are considered.

During the Flexpedition, an awareness of the necessity of change and the desire for the future arises. The comfort zone is extended.

During the Flexpedition, initiatives are created which affect different areas of the organization and can be put into practice after the return.


There are...

  • Things we know
  • Things we know we don't know.
  • Things we don't know we don't know.

Goal of the Flexpedition

Together we set out to discover uncharted territories of which we do not yet know today that they exist.

These observations and encounters lead to new approaches - even far beyond today's imagination.

These approaches form the breeding ground for change.

Usage and value created

Typical questions

  • What are the unknown unknowns?
  • How do we want to help shape the future?
  • Which scenarios do we want to be prepared for?
  • Where will our organization stand in 10 years?
  • How do we create a desire for the future and change?
  • How do we increase market proximity and agility?
  • Where do we break out of traditional silo structures?
  • How do we create a completely new innovation culture?



The Flexpedition lives from the diversity of the participants - looking for a good mix of complementary personalities - the more heterogeneous the better.

The composition of the expedition team is of central importance.

  • Customer (responsibility, use of results, financing, "investor")
  • Coaches (stationary, field, BrainStore)
  • Participants
  • External contributors
  • Responsible logistics

Prerequisites for participation

  • Voluntary participants only (in each part)
  • The participants have passed the assessment
  • The participants were involved in the training phase

Lead Time

Duration of a Flexpedition

A Flexpedition consists of 6 clearly defined parts

Working in cycles

After each stage has been completed, the scope of the subsequent stage will be determined jointly on the basis of the results, findings, and experience of the previous stage.

After each stage, there is a possibility of stopping. Within one stage it is possible to stop only in case of emergency.

Nobody is forced to be present at a stage.


image/svg+xmlPAYWHAT YOU WISH
All BrainStore offers are based on BrainStore's avant-garde "Pay-What-You-Wish-Model". After receiving the deliverables you have two days to reflect on the value and to set the price. You can set any price you wish. There is no minimum and no maximum. BrainStore will send you and invoice for the amount indicated, due within 10 days. Third party costs are covered by the customer.

Examples for the usage

Discover the unknown-unknowns
Design the future

What tools support us to design

Expand your comfort zone

How can we break out of our comfort zone and dare experiments?

Which scenarios do we want to be prepared for
Where are we in 10 years?
Create a desire for future and change

How can we instill an irresistible desire for change within our organization?

Transform innovation culture
Break out of traditional silo structures

How can we break out of traditional silo structures within our organization and enable productive collaboration between departments, management levels and functions.

Step by step

Kickoff Meeting

We start every project with a kickoff meeting

Learn more...

Recruitment Expedition Team - Assessment
Training and preparation
"Get. It. Done"

Tools in this products

Purpose discovery

Discover the common purpose of an organization. What unites us?

Experience multiple viewpoints

Different perspectives on the same topic stimulate the creative process and create space for the unexpected.

Inputs from External experts

External experts inspire during the creative process with their expertise.

Time tunnel

What happened 20 years ago – where will we be in the future? Past developments provide impulses for the future.

Creative Workshop

The BrainStore team loves to bring together participants representing many different viewpoints in fast pace, highly efficient brainstorming-workshops.

Talking heads

Get great statements from renowned experts and let the speak on screens. Ideal tool to ignite your own brain.

Unusual encounters

Working with BrainStore means collaboration with diverse, inclusive teams. We enjoy integrating many different viewpoints in our work.

Get insights into unusual organizations

For example: Construction of prototypes for BMW convertible tops in specialized organization.

Unusual locations

For each Flexpedition we will find suitable locations including accommodation.


Product and service hunting inspires. BrainStore's trend scouts find cool ideas in various countries and industries to inspire the participants of creative workshops. The products are shipped, the observations are documented.

Experience new technology

BrainStore experiments with new technologies and thereby stimulates curiosity. The joy of experimentation and comfort zone are challenged.

Hackathons and rapid prototyping
Not to do list