A Flexpedition is a flexible expedition. Set off, expand your comfort zone, discover amazing things in search of the "unknown unknowns". Together we identify uncharted territories. The results lead to completely new approaches - far beyond today's imagination, with the potential to radically change organisations.

There are things we know, there are things we know we don't know and there are things we don't know we don't know.

The "BrainStore Flexpedition" is a unique journey into the future of your organization. Detached from daily business, central topics concerning the future of the organisation are considered.

The aim of the expedition is to awaken the awareness for change and the desire for the future.

The comfort zone will be expanded. During the expedition, initiatives are developed which affect different areas of the organisation.

What we associate with expeditions

  • An expedition involves a challenge.
  • You go on an expedition out of curiosity and because you feel like it (voluntariness vs. compulsion).
  • An expedition is a break and a contrast to everyday life.
  • An expedition contains many unknown things and needs courage.
  • An expedition takes place for a limited, predefined duration (start and end) and is based on agile work: Using the available resources to get the most out of it, minimizing risk, staging

Interactions of the levels team - individual - content

  • Team level: functioning as a team aspect (communication)
  • Individual level: Expanding the comfort zone, dealing with unknowns and fear at the external borders and outside the comfort zone
  • Level Contents: Discover New
Financial matters

Three numbers are sufficient to calculate the budget.

  • What are you willing to invest for the expedition costs (and also to lose this amount?)
  • What are you willing to invest in time?
  • What are groundbreaking results worth to you?
  • Flexible budgeting processes that allow you to quickly invest in potentially interesting projects
  • Project management with wallet impact
What kind of questions
  • How do we expand our comfort zone?
  • What are the unknown unknowns?
  • How do we want to help shape the future?
  • Which scenarios do we want to be prepared for?
  • Where will our organization stand in 10 years?
  • How do we create a desire for the future and change?
  • How do we increase market proximity and agility?
  • Where do we break out of traditional silo structures?
  • How do we create a completely new innovation culture?
Toolbox for Flexpeditions

BrainStore brings a toolbox with building blocks from over 20 years of expedition experience.

Including tools,

  • for the extension of the comfort zone
  • for agile work
  • for Recruitment
  • for creative processes
  • for evaluation
Why does BrainStore offer Flexpeditions?
  • Creating value for customers
  • Have a good time doing so
  • people
  • challenges
  • experimental results
  • Financial


This is how BrainStore creates value for you:

→ Many years of experience
→ Broad network
→ Strong focus on content and team
→ Amazing inputs from many sides
→ Broad support, large implementation drive
→ Professional Project Management
→ Willingness to bear co-risk



The Flexpedition lives from the diversity of the participants - looking for a good mix of complementary personalities - the more heterogeneous the better.

The composition of the expedition team is of central importance.

  • Customer (responsibility, use of results, financing, "investor")
  • Coaches (stationary, field, BrainStore)
  • Participants
  • External contributors
  • Responsible logistics

Prerequisites for participation

  • Voluntary participants only (in each stage)
  • The participants have passed the assessment
  • The participants were involved in the training phase


6 Phases of a Flexpedition

Phase 1: Framing with customer

Compatibility check.

The compatibility check consists of three parts

1. compatibility with the purpose

Is there broad compatibility in terms of purpose? Dealing with deviations?

Purpose BrainStore

We delight customers by teaming up to
- Develop a meaningful purpose
- Explore uncharted territories.
- Make amazing discoveries
- Create great ideas
- Extract promising opportunities and
- Get shit done.
And we have a good time doing so.

2. compatibility with respect to the mindset

Is there a high degree of compatibility with the mindset? Dealing with deviations?

3. compatibility with the circle of participants.

  • Do we have a similar idea of the participants' profiles and the recruitment process?
  • Criteria for participation

Comfort zone

  • Where are the limits of the comfort zone today?
  • Where do we want to expand our comfort zones?
  • Where are our personal limits?
  • Where are we more biased? Where are we more at ease?

Organizational questions

  • What are the roles?
  • How do we split the responsibility?
  • How do we split the risks?
  • How do we deal with risks?
  • How do we make decisions?
  • What rules of conduct do we agree on?
  • How do we document the results? Website, book, comic?
  • How do we communicate? What do we communicate?
  • How do we address risks?
  • Budget, control and payment and invoices

Phase 2: Recruitment Expedition Team - Assessment
  • tender
  • application
  • preselection
  • Assessment (Where is "unconscious incompetence - where is "unconscious competence"?)
  • Selection

Important: selection does not guarantee participation in expeditions

Phase 3: Expedition Planning


  • What skills do we have as individuals and teams?
  • Which skills do we lack in the team?
  • Group dynamics
  • What things do we want to prepare for?
  • Where do we feel safe? What are we afraid of? Which borders do we want to overcome?
  • What things do we want or need to test and learn during the preparation phase?

Places and people

  • Who do we want to involve for the Flexpedition?
  • Which people inspire us? Which people expand our comfort zone?
  • Which places inspire?
  • Which places expand our comfort zone?
  • Which doors do we want to open?
  • Which questions do we want to pursue?

Development of possible expedition variants

  • dimensioning
  • focusing
  • Resources: so that good selection is possible

Phase 4: Training and preparation

Start training and preparation incl. test. Documentation

Phase 5: Expedition

Carrying out the expedition
Afterwards relaxation, reflection and holding of the Learnings

Phase 6: Make. It. Happen.

Implementation of the learnings into practical work.

Time Box

Duration of the Flexpedition

A special feature of the Flexpedition is the procedure in 6 clearly separated stages.


After each stage is completed, the scope of the subsequent stage is determined on the basis of the results, knowledge and experience of the preceding common stage.

After each stage there is a possibility of stopping. After each stage the scope of the following stage is determined. Within one stage it is only possible to stop in case of emergency.

Nobody will be forced to take part in the next stage.

6 stages

  1. framing with clients
  2. recruiting expedition team - assessment
  3. planning
  4. Training
  5. expedition + reflection
  6. Make. It. Happen.

Time and number of people

Phase Who is involved (incl. BrainStore team) Time frame Zeitbedarf (inkl. BrainStore-Team)
1. Framing mit KundInnen 3 bis 6 Personen Verteilt aufs Team 9 bis 36 Arbeitstage
2. Rekrutierung Expeditionsteam - Assessement 3 - 9 Personen Verteilt aufs Team: 9 bis 56 Arbeitstage
3. Planung 3 - 12 Personen Verteilt aufs Team: 12 bis 60 Arbeitstage
4. Training 16 bis 48 Personen Pro Person 3 bis 21 Arbeitstage
5. Expedition + Reflexion 16 bis 48 Personen Pro Person 3 bis 30 Tage
6. Make. It. Happen. 16 bis 48 Personen Mindestens 30 Arbeitstage


image/svg+xmlPAYWHAT YOU WISH
All BrainStore offers are based on BrainStore's avant-garde "Pay-What-You-Wish-Model". After receiving the deliverables you have two days to reflect on the value and to set the price. You can set any price you wish. There is no minimum and no maximum. BrainStore will send you and invoice for the amount indicated, due within 10 days. Third party costs are covered by the customer.